Remote Senior Marketing Ops Leader — Data-Driven & Impactful

OnBoard; United States; Remote; USD 110,000 - 140,000; Full time

Benefits offered by this job

Fully remote work with equipment

Competitive benefits package

401K with company match

Paid Time Off

Job summary

OnBoard is seeking a Senior Manager of Marketing Operations to lead the systems, processes, and team enabling Marketing to plan and execute campaigns effectively.

This hands-on leadership role oversees campaign operations, events, budget management, Martech, and cross-functional coordination with Finance, Revenue Ops, Sales, and product marketing. A strong background in Marketo, Salesforce, and ABM is highly valued.

Qualifications

• Bachelor’s degree or equivalent relevant professional experience.
• 8–10 years of progressive experience in B2B SaaS marketing operations, campaign operations, marketing automation, or a related discipline.
• 3-5 years team leadership experience
• Hands-on experience with Marketo and Salesforce, including campaign setup, data flows, governance, and operational troubleshooting.
• Experience with 6sense or comparable account-based marketing or revenue platform.
• Experience supporting a multi-product, multi-segment, or global Marketing organization.
• Strong knowledge of campaign operations, marketing automation, data quality, and system handoffs.
• Strong financial and operational discipline, including budget tracking, reconciliation, vendor administration, and forecasting support.
• Practical fluency with AI-enabled tools and sound judgmentregardingaccuracy, data privacy, andappropriate humanreview.
• Strong prioritization,process-design, documentation, and stakeholder-management skills.
• Clear written and verbal communication skills, including the ability toidentifyrisks and communicate recommendations and trade-offs.
• Ability to lead a team whileremainingactively involved in operational execution.

Responsibilities

• Own the integrated Marketing calendar and campaign intake, prioritization, resource coordination, dependency management, and launch-readiness processes.
• Oversee email and campaign operations, including audience segmentation, campaign builds, forms, landing pages, testing, deployment, tracking, and quality assurance.
• Lead the operational planning and delivery of trade shows, webinars, and digital events, including vendor coordination, logistics, registration, production readiness, lead processing, and follow-up.
• Maintain accurate visibility into Marketing budgets, commitments, invoices, accruals, forecasts, and actual spend; partner with Finance and budget owners on reconciliation and variance management.
• Oversee the Marketing technology stack, including platform administration, governance, utilization, vendor management, renewals, and capability planning.
• Establish data-governance standards for campaign setup, audience segmentation, forms, tracking, naming conventions, data capture, and system handoffs.
• Oversee Marketing’s role in lead-scoring and routing processes, partnering with Revenue Operations to monitor performance, resolve issues, and implement approved changes.
• Establish clear intake requirements, service levels, documentation, templates, and execution standards.
• Standardize workflows, identify operational risks and dependencies, and continuously improve execution quality and responsiveness.
• Identify and implement practical AI-enabled improvements that reduce manual work and improve workflow efficiency, documentation, quality assurance, and team productivity.
• Report on campaign delivery, team capacity, service levels, budget status, and other measures of operational performance.
• Lead and develop the Marketing Operations team by setting clear priorities, providing effective support, and reinforcing accountability.

Skills

Marketing operations

Leadership

Budget management

Marketing automation

Marketo

Salesforce

AI tools

Data governance

Cross-functional collaboration

Project management

Education

Bachelor’s degree or equivalent

Tools

Marketo

Salesforce

6sense

Job description

OnBoard is seeking a Senior Manager of Marketing Operations to lead the systems, processes, and team enabling Marketing to plan and execute campaigns effectively.

This hands-on leadership role oversees campaign operations, events, budget management, Martech, and cross-functional coordination with Finance, Revenue Ops, Sales, and product marketing. A strong background in Marketo, Salesforce, and ABM is highly valued.