Remote Senior Marketing Operations Architect

Praxy; Northern (KY); Hybrid; USD 122,000 - 144,000; Full time

Job summary

Clari + Salesloft is seeking a Senior Marketing Operations Manager to own and optimize our marketing tech stack, with emphasis on Marketo, LeanData, and Salesforce integration. You will architect routing graphs, manage iPaaS automations, and oversee external agencies to drive scalable GTM motions.

You’ll partner with Revenue and Marketing leadership to deliver reliable data flows, KPI reporting, and governance across tools like Tray.io, 6sense, ZoomInfo, and Salesloft.

Qualifications

• Advanced technical proficiency as an administrator and architect within Marketo, with deep knowledge of smart campaign logic, database hygiene, and Salesforce synchronizations.
• Strong capability in designing complex routing graphs, account-based logic, and inbound scheduling rules using LeanData.
• Deep Salesforce fluency, comfortably working with campaign objects, lead/contact routing, and custom reporting.

Responsibilities

• Exemplify our results-focused value by acting as the primary administrator and architect for our Marketo instance, setting the quality bar for database hygiene, compliance, and scoring implementation.
• Design, optimize, and maintain our lead routing graph using LeanData to ensure buyer signals and outcomes-driven prioritization keep our revenue teams acting fast on what matters most.
• Build and scale robust automations across our stack using Tray.io to streamline our go-to-market motions and accelerate pipeline generation.
• Safeguard integration health across our ecosystem, proactively troubleshooting errors and partnering with Business Systems to ensure seamless data flows.
• Manage our marketing operations agency relationship, maximizing execution capacity by aligning on scope, throughput, and strict SLAs.
• Lead critical operational cadences, including weekly KPI reporting, email send calendars, and comprehensive list import quality assurance.

Skills

Marketo admin

LeanData routing

Salesforce fluency

iPaaS integrations

Marketing tech stack

Vendor management

Cross-functional collaboration

Documentation

Tools

Tray.io

Workato

6sense

ZoomInfo

Salesloft

attribution/enrichment platforms

Job description

Clari + Salesloft is seeking a Senior Marketing Operations Manager to own and optimize our marketing tech stack, with emphasis on Marketo, LeanData, and Salesforce integration. You will architect routing graphs, manage iPaaS automations, and oversee external agencies to drive scalable GTM motions.

You’ll partner with Revenue and Marketing leadership to deliver reliable data flows, KPI reporting, and governance across tools like Tray.io, 6sense, ZoomInfo, and Salesloft.