Remote Senior Marketing Lead

Jobgether; Pennsylvania; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Comprehensive health, dental, and vision insurance

Equity shares

Flexible working hours

Remote-first company culture

Paid company holidays

Free digital therapist services

Job summary

An innovative healthcare technology firm is seeking a Head of Marketing to lead the direction of their AI Care platform. Responsibilities include developing product positioning, executing marketing strategies, and leading a high-performing team. The ideal candidate has 8-10 years of marketing experience, particularly in B2B and B2C product marketing. This remote role offers comprehensive benefits and a chance to significantly impact healthcare accessibility.

Qualifications

• 8-10 years of marketing experience with leadership roles.
• Proven track record in building marketing functions.
• Deep expertise in product marketing for B2B and B2C.
• Strong performance marketing background.
• Experience with email marketing platforms and direct mail campaigns.
• Expert-level copywriting skills.
• Ability to direct and evaluate creative work.
• Fluency in marketing analytics and ROI measurement.
• Excellent communication and influencing skills.

Responsibilities

• Develop and own product positioning and messaging frameworks.
• Create narratives that communicate the value of AI care.
• Design and execute multi-channel acquisition strategies.
• Build and mentor a high-performing marketing team.
• Design and execute multi-channel acquisition strategies.
• Implement performance marketing metrics and optimize campaigns.
• Own the member journey from onboarding to retention.
• Lead creative strategy across all marketing platforms.
• Build and mentor a high-performing marketing team.
• Translate business goals into effective marketing strategies.

Skills

Leadership in marketing roles

Performance marketing expertise

Copywriting skills

Fluency in marketing analytics

Excellent communication skills

Analytics

Job description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing - REMOTE. This role is crucial as it drives the direction of our innovative AI Care platform, transforming healthcare accessibility. You will lead product marketing, acquisition strategies, and lifecycle retention efforts to ensure our offerings resonate with both B2B and B2C audiences. Additionally, you\'ll collaborate closely with cross-functional teams to define and execute marketing initiatives that highlight the uniqueness of our solutions. Your leadership will steer a high-performing marketing team, shaping the future of healthcare with technology. Contributing to significant growth, this position promises a rewarding impact on the organization and the communities we serve.

Accountabilities

• Develop and own product positioning and messaging frameworks.
• Create narratives that communicate the value of AI care.
• Build sales enablement materials and competitive positioning.
• Coordinate cross-functional launch activities and measure effectiveness.
• Design and execute multi-channel acquisition strategies.
• Implement performance marketing metrics and optimize campaigns.
• Own the member journey from onboarding to retention.
• Lead creative strategy across all marketing platforms.
• Build and mentor a high-performing marketing team.
• Translate business goals into effective marketing strategies.

Requirements

• 8-10 years of marketing experience with leadership roles.
• Proven track record in building marketing functions.
• Deep expertise in product marketing for B2B and B2C.
• Strong performance marketing background.
• Experience with email marketing platforms and direct mail campaigns.
• Expert-level copywriting skills.
• Ability to direct and evaluate creative work.
• Fluency in marketing analytics and ROI measurement.
• Excellent communication and influencing skills.

Benefits

• Comprehensive health, dental, and vision insurance.
• Life and AD&D Insurance.
• Financial advisory services.
• Supplemental Insurance Benefits.
• Health Savings Account.
• Equity shares.
• Discretionary PTO plan.
• Parental leave.
• 401(k) plan.
• Flexible working hours.
• Remote-first company culture.
• Paid company holidays.
• Free digital therapist services for employees and their families.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role\'s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.