Remote Senior Marketing Campaign Lead, B2B SaaS

Ladders; United States; Remote; USD 140,000 - 179,000; Full time

Benefits offered by this job

Equity

401(k) 3% match

Referral bonus

Medical, dental, and vision coverage

Wellness stipend

Hybrid + remote options

Paid time off

Home office allowance

Social impact days

Team events

Job summary

Ladders is seeking a Sr Marketing Campaign Manager to own regional campaigns that build brand awareness and drive growth across key segments. This role localizes global initiatives, shapes messaging from market intelligence, and collaborates with Sales and BDR leadership to drive effective follow-up and conversion. Location: Remote.

Compensation: $139,500 – $179,000 annually. The position requires 10+ years in senior campaign management, with a proven record in up-market B2B SaaS marketing and

Qualifications

• 10+ years of experience in senior campaign or marketing management, specifically in B2B SaaS marketing.
• Proven track record of executing marketing strategies for up-market segments.
• Strong analytical skills with a data-driven approach to decision-making.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Excellent organizational skills to manage multiple campaigns simultaneously.

Responsibilities

• Lead planning and execution of the AMER campaign calendar to boost market share and brand awareness.
• Localize global campaigns to meet local market needs and activate channels accordingly.
• Utilize market intelligence to shape campaign messaging and segmentation strategies.
• Manage campaign projects end-to-end, ensuring timelines and cross-functional alignment.
• Develop campaign resources for local initiatives to keep stakeholders informed.
• Collaborate with Sales and BDR leaders to design effective campaign follow-up plans.
• Create and refine short-form copy aligned with global messaging for local channels.

Skills

Senior campaign management

B2B SaaS marketing

Data-driven decisions

Full-funnel demand generation

Copywriting

Job description

Ladders is seeking a Sr Marketing Campaign Manager to own regional campaigns that build brand awareness and drive growth across key segments. This role localizes global initiatives, shapes messaging from market intelligence, and collaborates with Sales and BDR leadership to drive effective follow-up and conversion. Location: Remote.

Compensation: $139,500 – $179,000 annually. The position requires 10+ years in senior campaign management, with a proven record in up-market B2B SaaS marketing and