Senior Campaigns Lead - Remote B2B SaaS Growth

Dark Mode Design; United States; Remote; USD 145,000 - 185,000; Full time

Job summary

Horizon3 is a remote cybersecurity company seeking a Sr Campaigns Manager to design, execute, and measure integrated campaigns that generate and accelerate pipeline. You will own campaigns from brief to pipeline report, spanning audience targeting, messaging, offers, channels, budget, and metrics.

You will collaborate with sales, SDRs, field marketing, ABM, and digital marketing. This is a senior individual contributor role with hands-on execution and no immediate direct reports.

Qualifications

• 6+ years of B2B demand generation or campaign experience at a high-growth SaaS or technology company, preferably in cybersecurity.
• Proven track record designing and running integrated, multi-channel campaigns that generate measurable pipeline with data to back it up.
• Strong command of Salesforce for campaign attribution and pipeline tracking, and hands-on experience with marketing automation platforms.

Responsibilities

• Campaign Strategy and Planning: Develop and run the quarterly campaign plan for segments aligned to targets, ICP priorities, product launches, and themes.
• Write the campaign brief for each program: audience, buying group, message, offer, channels, budget, and pipeline hypothesis.
• Build always-on and burst campaigns across email, paid media, webinars, content, field, and SDR outreach to reinforce channels.
• Partner with product marketing and content on messaging and proof points for each persona and stage.
• Coordinate with regional leaders to ensure global strategy with regional messaging flexibility.

Skills

Demand generation

Campaign management

Salesforce

Marketing automation

Cross-functional collaboration

Budget management

Messaging

Tools

Salesforce

Marketing Automation Platforms

Job description

Horizon3 is a remote cybersecurity company seeking a Sr Campaigns Manager to design, execute, and measure integrated campaigns that generate and accelerate pipeline. You will own campaigns from brief to pipeline report, spanning audience targeting, messaging, offers, channels, budget, and metrics.

You will collaborate with sales, SDRs, field marketing, ABM, and digital marketing. This is a senior individual contributor role with hands-on execution and no immediate direct reports.