Remote Senior Manager, Product Commercialization

CVS Health Corporation; Helena (MT); Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of commercialization initiatives for payor-focused products.

You will partner across product, marketing, sales enablement, sales, account management, implementation, and analytics to translate strategy into launch plans and measurable adoption. The role may be remote or hybrid anywhere in the US, depending on location and hub access.

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or leadership development programs.
• Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise product initiatives.
• Ability to translate product and commercialization direction into coordinated plans, briefs, readiness activities, and execution requirements.
• Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
• Experience using analytics and evidence to support value propositions, product positioning, and launch decisions.
• Strong written and verbal communication skills, including developing market-facing materials.
• Strong project management, prioritization, organizational, and stakeholder coordination skills.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Translate portfolio strategy and target market priorities into coordinated go-to-market plans and execution activities.
• Coordinate launch plans, timelines, stakeholder communications, dependencies, readiness reviews, decisions, and follow-ups.
• Develop product positioning, audience definitions, buyer value stories, and proof requirements.
• Clarify product needs and deliverables with Marketing and Sales Enablement and coordinate material development.
• Identify credible proof points, value measures, baselines, and reporting requirements with Analytics, Actuarial, Finance, and product teams.
• Translate product analytics into clear, audience-relevant value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards connecting readiness, demand, pipeline, adoption, renewal, retention, and expansion signals.
• Monitor launch effectiveness, feedback, adoption performance, and evidence to guide actions.
• Develop presentations, FAQs, sales resources, implementation materials, and proof summaries with accountable teams.
• Identify opportunities to improve product positioning, introduction, and adoption across the portfolio.
• Support broader product organization initiatives tied to payor experience and commercialization effectiveness.

Skills

Product commercialization

Go-to-market strategy

Product marketing

Sales enablement

Product strategy

Healthcare consulting

Leadership programs

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of commercialization initiatives for payor-focused products.

You will partner across product, marketing, sales enablement, sales, account management, implementation, and analytics to translate strategy into launch plans and measurable adoption. The role may be remote or hybrid anywhere in the US, depending on location and hub access.