Remote Senior Manager, Payor Product Commercialization

CVS Health

Santa Fe (NM)

Hybrid

USD 68,000 - 199,000

Full time

14 days+

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Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to translate strategy into launch plans for payer-focused products, defining market-facing requirements and proof points across product, marketing and sales enablement.

You will coordinate cross-functional teams, develop readiness reviews and adoption dashboards, and drive market introduction, renewal and expansion with evidence-based narratives for payors, brokers, and account teams.

Qualifications

7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, or related leadership programs.
Experience supporting healthcare/payor, employee benefits, B2B, or complex enterprise product initiatives.
Ability to translate product and commercialization direction into coordinated plans, strategic briefs, readiness activities, and execution requirements.
Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
Experience using analytics, business cases, performance reporting, or outcome evidence to support value propositions and launch decisions.
Strong communication, project management, and cross-functional coordination skills.
Ability to operate independently, manage multiple priorities, and drive follow-through.

Responsibilities

Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
Translate portfolio strategy, product direction, and target market priorities into go-to-market plans and execution activities.
Coordinate launch plans, timelines, stakeholder communications, readiness reviews, and follow-up actions.
Develop product positioning, audience definitions, buyer value stories, and proof requirements.
Clarify product needs and priorities with Marketing and Sales Enablement and support materials and training development.
Identify credible proof points, value measures, baselines, and reporting requirements for market-facing use.
Translate product analytics into clear value stories for payors, consultants, brokers, sellers, and account teams.
Support launch and adoption dashboards linking readiness, demand, pipeline, adoption, and renewal signals.
Monitor launch effectiveness and feedback to identify risks and actions.
Prepare presentations, FAQs, sales resources, and other commercialization assets.
Identify opportunities to improve product positioning and adoption incentives across the portfolio.
Support cross-functional initiatives for payor experience and launch readiness.