Remote Senior Lifecycle Marketing Lead

Optery, Inc.; Oregon; Híbrido; USD 80.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid time off policy

Descripción de la vacante

Optery is seeking a senior lifecycle marketer to own end-to-end CRM, lifecycle, and messaging strategy for a US-based, remote team. You’ll design journeys, build campaigns, write copy, run experiments, and report results.

This role spans email, in-app, and push communications across activation, retention, and expansion. You’ll work with Customer.io or equivalents, develop segmentation, and collaborate with product and analytics to tie messaging to revenue outcomes.

Formación

• 5+ years of hands-on lifecycle/CRM/retention or email marketing.
• Experience with subscription-based services and modern marketing platforms.

Responsabilidades

• Own lifecycle marketing roadmap across activation, conversion, retention, and expansion.
• Build, launch, and iterate automated campaigns and flows in marketing automation platform.
• Own in-app messaging and transactional communications with product and engineering.
• Build and optimize mobile push notification strategy with opt-in flows and timing.
• Develop segmentation and personalization using behavioral data.
• Run A/B tests with clear holdouts and measurement.
• Manage deliverability, list hygiene, and suppression strategy.
• Collaborate with analytics to measure lifecycle performance and revenue impact.
• Coordinate messaging with paid, product, and support teams.

Conocimientos

Lifecycle marketing

Copywriting

Data‑driven

Builder mindset

Herramientas

Customer.io

Iterable

Braze

Klaviyo

Liquid

Descripción del empleo

Optery is seeking a senior lifecycle marketer to own end-to-end CRM, lifecycle, and messaging strategy for a US-based, remote team. You’ll design journeys, build campaigns, write copy, run experiments, and report results.

This role spans email, in-app, and push communications across activation, retention, and expansion. You’ll work with Customer.io or equivalents, develop segmentation, and collaborate with product and analytics to tie messaging to revenue outcomes.