Remote Senior Lifecycle Marketing Lead

Optery, Inc.; Oregon; Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Paid time off policy

Job summary

Optery, Inc. seeks a senior IC to own lifecycle marketing end-to-end, including email, in-app messaging, and push notifications across onboarding, activation, engagement, renewal, and win-back. You’ll design journeys, craft copy, run experiments, and report results.

You’ll own the roadmap, build automated campaigns in Customer.io (and similar platforms), lead segmentation with data, and collaborate with product, analytics, and support to align messaging across the customer experience.

Qualifications

• 5+ years building lifecycle, CRM, retention, or email programs for subscriptions.
• Proficient in marketing automation platforms and templating languages like Liquid.
• Strong copywriting and testing mindset; data-driven with SQL experience is a plus.
• Understanding of email deliverability and compliance (CAN-SPAM, GDPR/CCPA).
• Experience with AI in workflows.

Responsibilities

• Own lifecycle marketing roadmap across activation, retention, and expansion.
• Build, launch, and iterate on automated campaigns and triggered flows.
• Oversee in-app messaging and transactional communications with product/engineering.
• Develop segmentation and personalization using behavioral/account data.
• Run experiments: A/B tests on sequences, timing, and offers.

Skills

Lifecycle marketing ownership

Strong copywriting

Data-driven

Experimentation mindset

AI in workflows

Tools

Customer.io

Iterable

Braze

Klaviyo

Job description

Optery, Inc. seeks a senior IC to own lifecycle marketing end-to-end, including email, in-app messaging, and push notifications across onboarding, activation, engagement, renewal, and win-back. You’ll design journeys, craft copy, run experiments, and report results.

You’ll own the roadmap, build automated campaigns in Customer.io (and similar platforms), lead segmentation with data, and collaborate with product, analytics, and support to align messaging across the customer experience.