Senior Field Marketing Director — ABM & Growth Strategy

Veeva Systems, Inc.; Boston (MA); Hybrid; USD 100,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision

Flexible PTO

Retirement programs

Charitable giving

Job summary

Veeva Systems, Inc. is seeking a Senior Manager / Associate Director of Field Marketing in Boston, MA.

You will lead integrated marketing programs across communications, demand generation, digital events, and digital marketing to build pipeline and accelerate sales opportunities. You will own the integrated marketing strategy, collaborate with Sales, Strategy, Product Marketing, and Marketing Ops, and drive ABM initiatives.

Qualifications

• 10+ years of enterprise software marketing experience.
• Exceptional writing and organizational skills.
• Strong attention to detail.
• Proficient in Microsoft Word, PowerPoint, Excel.
• Experience with social media channels (LinkedIn, Twitter).
• Marketing automation experience with Marketo.

Responsibilities

• Own integrated marketing strategy with cross-functional teams.
• Create programs and communications for target buyers and influencers.
• Drive pipeline through ABM and account-based initiatives.
• Analyze and optimize programs and ABM effectiveness.
• Collaborate with Sales, Product Marketing, and Marketing Ops.
• Maintain complete and accurate account and contact database.

Skills

Enterprise software marketing

Excellent communication

Attention to detail

MS Office

Project management

Social media marketing

Tools

Marketo

Sigma

Job description

Veeva Systems, Inc. is seeking a Senior Manager / Associate Director of Field Marketing in Boston, MA.

You will lead integrated marketing programs across communications, demand generation, digital events, and digital marketing to build pipeline and accelerate sales opportunities. You will own the integrated marketing strategy, collaborate with Sales, Strategy, Product Marketing, and Marketing Ops, and drive ABM initiatives.