Senior Field Marketing Lead — Remote, ABM & Demand Gen

Veeva Systems, Inc.; Boston (MA); On-site; USD 100,000 - 175,000; Full time

Benefits offered by this job

Medical insurance

Flexible PTO

Retirement plan

Charitable giving

Job summary

Veeva Systems, a leading life sciences SaaS company, seeks a Senior Manager / Associate Director of Field Marketing to craft integrated marketing strategies and drive demand generation across target accounts.

You will collaborate with Sales, Product Marketing, and Marketing Ops to design ABM programs, measure results, and build a comprehensive account and contact database, with a flexible Work Anywhere model.

Qualifications

• 10+ years of enterprise software marketing experience.
• Exceptional communication, writing, and organizational skills.
• Well organized with very high attention to detail.
• Expert in Microsoft Word, PowerPoint, and Excel.
• Self‑directed and able to manage multiple projects under aggressive timelines and expectations.
• Proficient in delivering content via social media tools, including LinkedIn and Twitter.
• Working knowledge of Sigma, and marketing automation platform experience (Marketo).
• Growth minded and a team player with a positive attitude.

Responsibilities

• Own integrated marketing strategy and partner closely with cross‑functional teams on objectives and themes.
• Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers.
• Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities.
• Design & execute 1:Few Account-Based Marketing (ABM) initiatives.
• Track, analyze, and optimize programs and ABM initiatives.
• Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes.
• Work cross‑functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs.
• Build and maintain a complete and accurate account and contact database.

Skills

Enterprise software marketing

Strong communication

Attention to detail

Microsoft Office

Social media (LinkedIn/Twitter)

Marketo

Tools

Marketo

Sigma

Job description

Veeva Systems, a leading life sciences SaaS company, seeks a Senior Manager / Associate Director of Field Marketing to craft integrated marketing strategies and drive demand generation across target accounts.

You will collaborate with Sales, Product Marketing, and Marketing Ops to design ABM programs, measure results, and build a comprehensive account and contact database, with a flexible Work Anywhere model.