Remote: Senior Digital Product Marketing Lead

DIRECTV; Billings (MT); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to craft and execute integrated go-to-market digital campaigns across paid search, paid social, display, email, and more, driving leads and ARPU growth for DIRECTV FOR BUSINESS.

You’ll own the end-to-end product marketing lifecycle, collaborating with creative, media, sales, product, and analytics teams, and mentoring colleagues while optimizing messaging through testing roadmaps.

Qualifications

• 3–5 years required, 5+ years desired in digital marketing, preferably in B2B or similar high-volume environment.
• Proven ability to manage complex, cross-functional projects with minimal oversight.
• Strong written and verbal communication, including presenting to leadership.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate).

Responsibilities

• Develop and execute integrated digital campaigns across paid search, paid social, display, email, and other channels.
• Partner with creative, media, sales, product, programming, and agency teams to align messaging.
• Create and optimize content that communicates DIRECTV FOR BUSINESS value for bars, restaurants, and commercial customers.
• Develop testing roadmaps to optimize messaging, offers, and channel mix.
• Manage cross-functional relationships to ensure on-time delivery and program success.
• Monitor KPIs, analyze performance with analytics partners, and drive ROI improvements.
• Mentor junior team members and establish best practices for the marketing organization.
• Communicate campaign status and risks to leadership and adapt strategies accordingly.

Skills

Digital marketing

Campaign management

Cross-functional collaboration

Stakeholder communication

A/B testing

Analytics

Tools

Google Analytics

UTM tracking

Conversion tracking

Dashboards

Marketing automation

Job description

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to craft and execute integrated go-to-market digital campaigns across paid search, paid social, display, email, and more, driving leads and ARPU growth for DIRECTV FOR BUSINESS.

You’ll own the end-to-end product marketing lifecycle, collaborating with creative, media, sales, product, and analytics teams, and mentoring colleagues while optimizing messaging through testing roadmaps.