Senior Product Marketing Lead - Digital B2B Growth (Remote)

DIRECTV; Honolulu (HI); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end product marketing lifecycle for their domain. You will develop and execute integrated digital campaigns across paid channels to drive leads, reduce churn, and grow ARPU, while collaborating with cross-functional teams to ensure consistent messaging across the customer journey.

You will lead testing roadmaps, mentor peers, and apply analytics to optimize performance, with autonomy on broad-scale

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels to drive qualified leads and new business.
• Partner with cross-functional teams (Product, Sales, Creative, Analytics, Legal, Finance) to ensure aligned messaging and timely delivery of campaigns.
• Analyze campaign performance and optimize ROI using analytics platforms, attribution, dashboards, and testing methodologies (A/B, multivariate).
• Mentor and share best practices with junior team members and stakeholders.

Job description

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end product marketing lifecycle for their domain. You will develop and execute integrated digital campaigns across paid channels to drive leads, reduce churn, and grow ARPU, while collaborating with cross-functional teams to ensure consistent messaging across the customer journey.

You will lead testing roadmaps, mentor peers, and apply analytics to optimize performance, with autonomy on broad-scale