CRM Marketing Specialist - Campaign Planning & Execution

1-800 Contacts; Draper (UT); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Free eye exams

Deep lens discounts

401(k) match

Flexible PTO

Onsite restaurant with discountedMeals

Free snacks, ice cream, and drinks

Full onsite gym

Job summary

SeekWell is seeking a Digital Marketing Associate for our CRM team to plan and execute seasonal and promotional campaigns that reach broad audiences and drive revenue and retention. You’ll translate priorities into briefs, timelines, and actionable recommendations across email, SMS, push, and storefront experiences.

You will partner with CRM leaders and analytics to optimize campaigns, test hypotheses, and personalize messaging with careful data-driven decision making.

Qualifications

• Experience planning and executing marketing campaigns, including A/B testing and results review.
• Strong analytical thinking with the ability to identify patterns in campaign performance.
• Attention to detail and ownership for campaign accuracy, documentation, and follow-through.

Responsibilities

• Campaign planning and coordination across seasonal and promotional periods.
• Partner with storefronts, merchandising, and cross-sell to align CRM outreach.
• Define audiences and timing, validate messaging and links before launch.
• Monitor performance and share actionable recommendations with analytics partners.
• Document learnings to scale successful approaches across campaigns.

Skills

Campaign planning

A/B testing

Analytics

Cross-functional collaboration

Attention to detail

Ownership

Communication

Tools

Braze

Customer data platform (CDP)

Job description

SeekWell is seeking a Digital Marketing Associate for our CRM team to plan and execute seasonal and promotional campaigns that reach broad audiences and drive revenue and retention. You’ll translate priorities into briefs, timelines, and actionable recommendations across email, SMS, push, and storefront experiences.

You will partner with CRM leaders and analytics to optimize campaigns, test hypotheses, and personalize messaging with careful data-driven decision making.