Remote Senior Campaign Strategist — Multi-Client

Acxiom; Madison (WI); Remoto; USD 90.000 - 150.000; Tempo pieno

Descrizione del lavoro

Acxiom is seeking a Campaign Strategist to develop and oversee multi‑channel campaigns for a portfolio of clients. You will define audience strategy, write BRDs, shape campaign requirements, and improve processes while managing multiple client strategies concurrently.

The role emphasizes funnel movement, KPI alignment, and strategic insights, with remote/homebased flexibility and travel of 20%+. You will collaborate with analytics, creative, media, and operations teams to ensure strategic

Competenze

• 7 to 12 years of experience in an agency or similar environment managing multiple client strategies concurrently.
• Proven ability to build campaign strategies, define target audiences, and map lead‑to‑customer journeys.
• Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes.
• Strong ability to write structured, actionable BRDs.
• Deep intuition for funnel movement and the KPIs that matter at each stage.
• Ability to juggle multiple strategies, deadlines, and ad‑hoc requests without sacrificing quality.
• Experience across all funnel stages, including prospect, lead, and customer.
• Skilled at articulating strategy to technical and non‑technical stakeholders.
• Experience identifying workflow gaps and proposing scalable solutions.

Mansioni

• Campaign Strategy Development — Build end‑to‑end campaign strategies that align with client goals, including funnel design, messaging frameworks, and KPI alignment.
• Audience Strategy — Define segmentation logic, targeting approaches, and expected outcomes of audience mixes, including decile‑based strategies and scoring models.
• BRD Creation — Translate strategic direction into clear, actionable BRDs for analytics and operations teams.
• Funnel & Journey Mapping — Design pathways that guide leads and prospects from awareness to conversion, identifying KPIs that signal movement and success.
• Multi‑Client Strategy Management — Oversee several client strategies in flight at once, ensuring each receives the appropriate level of strategic depth, prioritization, and responsiveness.
• Ad‑Hoc Strategic Support — Respond quickly to short‑turn or surface‑level requests while maintaining strategic integrity and consistency across all client work.
• Cross‑Functional Partnership — Partner with analytics, creative, media, and operations teams to ensure campaigns are structured correctly and audiences are deployed strategically.
• Process Improvement — Identify workflow gaps, inefficiencies, and opportunities to streamline campaign development and audience selection processes.
• Strategic Alignment — Work closely with cross‑functional teams to ensure strategic cohesion without performing executional tasks.
• Performance Interpretation — Interpret high‑level campaign results and translate them into strategic insights and recommendations.
• Client Communication — Present strategies, audience plans, and campaign frameworks clearly and persuasively.
• Executive Stakeholder Engagement — Communicate complex marketing strategies, audience insights, and recommendations with confidence, influencing Director-, VP-, and C-level stakeholders to drive alignment and decision‑making.

Conoscenze

Campaign strategy

Audience strategy

BRD writing

Funnel mapping

Multi-client management

Ad-hoc response

Cross-functional collaboration

Process improvement

Strategic alignment

Performance interpretation

Client communication

Executive stakeholder engagement

Descrizione del lavoro

Acxiom is seeking a Campaign Strategist to develop and oversee multi‑channel campaigns for a portfolio of clients. You will define audience strategy, write BRDs, shape campaign requirements, and improve processes while managing multiple client strategies concurrently.

The role emphasizes funnel movement, KPI alignment, and strategic insights, with remote/homebased flexibility and travel of 20%+. You will collaborate with analytics, creative, media, and operations teams to ensure strategic