Remote Campaign Strategist: Multi-Client Funnels & Growth

Acxiom; Atlanta (GA); A distancia; USD 110.000 - 140.000; Jornada completa

Descripción de la vacante

Acxiom is seeking a Campaign Strategist to lead multi-channel campaign strategies across a client portfolio. You will define audience strategies, write BRDs, shape campaign requirements, and improve operational processes.

Manage multiple client strategies with high-quality outputs and timely responses to ad-hoc requests. The role emphasizes funnel movement, KPI alignment, and effective communication with senior stakeholders.

Formación

• 7 to 12 years of experience in an agency or similar environment managing multiple client strategies concurrently.
• Proven ability to build campaign strategies, define target audiences, and map lead-to-customer journeys.
• Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes.
• Strong ability to write structured, actionable BRDs.
• Deep intuition for funnel movement and the KPIs that matter at each stage.
• Ability to juggle multiple strategies, deadlines, and ad-hoc requests without sacrificing quality.
• Experience across all funnel stages, including prospect, lead, and customer.
• Skilled at articulating strategy to technical and non-technical stakeholders.
• Experience identifying workflow gaps and proposing scalable solutions.

Responsabilidades

• Campaign Strategy Development — Build end-to-end campaign strategies that align with client goals, including funnel design, messaging frameworks, and KPI alignment.
• Audience Strategy — Define segmentation logic, targeting approaches, and expected outcomes of audience mixes, including decile-based strategies and scoring models.
• BRD Creation — Translate strategic direction into clear, actionable BRDs for analytics and operations teams.
• Funnel & Journey Mapping — Design pathways that guide leads and prospects from awareness to conversion, identifying KPIs that signal movement and success.
• Multi-Client Strategy Management — Oversee several client strategies in flight at once, ensuring each receives the appropriate level of strategic depth, prioritization, and responsiveness.
• Ad-Hoc Strategic Support — Respond quickly to short-turn requests while maintaining strategic integrity across all client work.
• Cross-Functional Partnership — Partner with analytics, creative, media, and operations teams to ensure campaigns are structured correctly.
• Process Improvement — Identify workflow gaps and opportunities to streamline campaign development and audience selection processes.
• Strategic Alignment — Work with cross-functional teams to ensure cohesion without executional tasks.
• Performance Interpretation — Interpret results and translate into strategic insights and recommendations.
• Client Communication — Present strategies and plans clearly and persuasively.
• Executive Stakeholder Engagement — Communicate with directors and VP-level leaders to drive alignment.

Conocimientos

Campaign strategy

Audience strategy

BRD writing

Funnel optimization

Cross-functional leadership

Stakeholder communication

Ad-hoc requests handling

Herramientas

CRM platforms

CDPs

Marketing automation tools

Descripción del empleo

Acxiom is seeking a Campaign Strategist to lead multi-channel campaign strategies across a client portfolio. You will define audience strategies, write BRDs, shape campaign requirements, and improve operational processes.

Manage multiple client strategies with high-quality outputs and timely responses to ad-hoc requests. The role emphasizes funnel movement, KPI alignment, and effective communication with senior stakeholders.