Remote Campaign Architect for Multi-Client Growth

Acxiom; Omaha (NE); Remote; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking a remote Campaign Strategist to develop and oversee multi‑channel campaign strategies for a portfolio of clients. You will ground initiatives in audience logic, funnel movement, and clear business objectives, writing BRDs and shaping campaign requirements while improving processes.

You will manage multiple client strategies simultaneously, balancing deep strategic work with fast-turn requests and cross‑functional collaboration. 20%+ travel may apply as needed.

Qualifications

• 7 to 12 years of agency or similar experience managing multiple client strategies.
• Proven ability to build campaign strategies, define target audiences, and map lead‑to‑customer journeys.
• Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes.
• Strong ability to write structured, actionable BRDs.
• Deep intuition for funnel movement and KPIs that matter at each stage.
• Ability to juggle multiple strategies, deadlines, and ad‑hoc requests.
• Experience across all funnel stages: prospect, lead, customer.
• Able to articulate strategy to technical and non‑technical stakeholders.
• Experience identifying workflow gaps and proposing scalable solutions.

Responsibilities

• Campaign Strategy Development — Build end‑to‑end campaign strategies aligned with client goals, including funnel design and KPI alignment.
• Audience Strategy — Define segmentation logic, targeting approaches, and expected outcomes of audience mixes.
• BRD Creation — Translate strategic direction into clear, actionable BRDs for analytics and operations teams.
• Funnel & Journey Mapping — Design pathways guiding leads to conversion, identifying KPIs that signal movement.
• Multi‑Client Strategy Management — Oversee several client strategies with appropriate depth and prioritization.
• Ad‑Hoc Strategic Support — Respond quickly to short‑turn requests while maintaining strategic integrity.
• Cross‑Functional Partnership — Work with analytics, creative, media, and operations teams to deploy audiences strategically.
• Process Improvement — Identify workflow gaps and streamline campaign development.
• Strategic Alignment — Ensure cohesion without executing tasks.
• Performance Interpretation — Translate results into strategic insights and recommendations.
• Client Communication — Present strategies and frameworks clearly and persuasively.
• Executive Stakeholder Engagement — Influence Directors, VPs, and C‑level stakeholders.

Skills

Campaign strategy development

Audience strategy

BRD creation

Funnel & journey mapping

Multi-client strategy management

Ad-hoc strategic support

Cross-functional partnership

Process improvement

Strategic alignment

Performance interpretation

Client communication

Executive stakeholder engagement

Analytics collaboration

CRM/CDP familiarity

Multi-channel exposure

Test-and-learn frameworks

People leadership

Education

Bachelor’s degree or equivalent

Tools

CRM platforms

Marketing automation tools

Job description

Acxiom is seeking a remote Campaign Strategist to develop and oversee multi‑channel campaign strategies for a portfolio of clients. You will ground initiatives in audience logic, funnel movement, and clear business objectives, writing BRDs and shaping campaign requirements while improving processes.

You will manage multiple client strategies simultaneously, balancing deep strategic work with fast-turn requests and cross‑functional collaboration. 20%+ travel may apply as needed.