Remote Campaign Strategy Lead for Multi-Client Growth

Acxiom; Phoenix (AZ); Remote; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking a Campaign Strategist for remote work to develop and oversee multi-channel campaign strategies, grounding audience logic with clear business objectives. The role requires building BRDs, shaping campaign requirements, and refining processes while managing multiple client strategies.

You will work across funnel stages, define segmentation, and balance strategic rigor with fast-turn requests.

Qualifications

• 7 to 12 years of experience in an agency or similar environment managing multiple client strategies concurrently.
• Proven ability to build campaign strategies, define target audiences, and map lead-to-customer journeys.
• Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes.
• Strong ability to write structured, actionable BRDs.
• Deep intuition for funnel movement and the KPIs that matter at each stage.
• Ability to juggle multiple strategies, deadlines, and ad-hoc requests without sacrificing quality.
• Experience across all funnel stages, including prospect, lead, and customer.
• Skilled at articulating strategy to technical and non-technical stakeholders.
• Experience identifying workflow gaps and proposing scalable solutions.

Responsibilities

• Campaign Strategy Development — Build end-to-end campaign strategies aligned with client goals.
• Audience Strategy — Define segmentation logic and targeting approaches.
• BRD Creation — Translate strategy into Business Requirements Documents for analytics and operations.
• Funnel & Journey Mapping — Design paths from awareness to conversion with KPI signals.
• Multi-Client Strategy Management — Oversee several client strategies simultaneously.
• Ad-Hoc Strategic Support — Respond quickly to short-turn requests while maintaining strategy integrity.
• Cross-Functional Partnership — Collaborate with analytics, creative, media, and operations teams.
• Process Improvement — Identify workflow gaps and streamline campaign development.
• Strategic Alignment — Ensure cohesion without executional tasks.
• Performance Interpretation — Translate results into strategic insights.
• Client Communication — Present strategies clearly to clients.
• Executive Stakeholder Engagement — Communicate with Directors, VP, and C-level to drive alignment.

Skills

Campaign strategy

Audience strategy

BRD creation

Funnel mapping

Client communication

Stakeholder engagement

Cross-functional collaboration

Process improvement

Tools

CRM platforms

CDPs

Marketing automation

Job description

Acxiom is seeking a Campaign Strategist for remote work to develop and oversee multi-channel campaign strategies, grounding audience logic with clear business objectives. The role requires building BRDs, shaping campaign requirements, and refining processes while managing multiple client strategies.

You will work across funnel stages, define segmentation, and balance strategic rigor with fast-turn requests.