Remote Campaign Strategy Architect

Acxiom; Jackson (MS); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote work

Job summary

Acxiom in the United States is seeking a Campaign Strategist who develops multi-channel strategies, defines audience logic, and aligns campaigns with business objectives across a client portfolio. You will write BRDs, shape requirements, and partner with analytics, creative, media, and operations to ensure campaigns are designed and audiences deployed effectively.

The role demands juggling several client strategies, rapid response to ad-hoc requests, and clear communication with senior

Qualifications

• 7 to 12 years of experience in an agency or similar environment managing multiple client strategies concurrently.
• Proven ability to build campaign strategies, define target audiences, and map lead‑to‑customer journeys.
• Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes.
• Strong ability to write structured, actionable BRDs.
• Deep intuition for funnel movement and the KPIs that matter at each stage.

Responsibilities

• Campaign Strategy Development — Build end‑to‑end campaign strategies that align with client goals, including funnel design, messaging frameworks, and KPI alignment.
• Audience Strategy — Define segmentation logic, targeting approaches, and expected outcomes of audience mixes, including decile‑based strategies and scoring models.
• BRD Creation — Translate strategic direction into clear, actionable Business Requirements Documents for analytics and operations teams.
• Funnel & Journey Mapping — Design pathways that guide leads and prospects from awareness to conversion, identifying KPIs that signal movement and success.
• Multi‑Client Strategy Management — Oversee several client strategies in flight at once, ensuring each receives the appropriate level of strategic depth, prioritization, and responsiveness.

Skills

Audience strategy

BRD writing

Stakeholder communication

Campaign strategy

Cross-functional collaboration

Job description

Acxiom in the United States is seeking a Campaign Strategist who develops multi-channel strategies, defines audience logic, and aligns campaigns with business objectives across a client portfolio. You will write BRDs, shape requirements, and partner with analytics, creative, media, and operations to ensure campaigns are designed and audiences deployed effectively.

The role demands juggling several client strategies, rapid response to ad-hoc requests, and clear communication with senior