Remote Senior Brand Manager — DTC Growth

Openkrill; United States; Remote; USD 130.000 - 145.000; Vollzeit

Zusammenfassung

iFIT is seeking a Senior Brand Manager for NordicTrack North America, remotely in the US. You will own the consumer business across retail and DTC, lead demand strategy, pricing, promotion, and full-funnel go-to-market to turn consumer interest into revenue.

The role requires 5–7 years in consumer go-to-market, retail, DTC or e‑commerce, a Bachelor's degree in Marketing or related field, and a track record of driving revenue and margin. Authorized to work in the United States without sponsorship.

Qualifikationen

• Bachelor's degree in Marketing, Business, or a related field.
• 5–7 years of experience in consumer go-to-market, retail, direct-to-consumer, e-commerce, or growth roles for physical products.
• Experience owning conversion, retention, or full-funnel performance across retail and/or DTC channels.
• Proven judgment across brand and performance contexts, including experience shaping pricing and promotion.

Aufgaben

• Own the NordicTrack North America consumer business across retail and DTC, defining priority audiences and why the brand wins across the full purchase journey.
• Partner with Sales to drive metrics that translate demand into revenue, setting targets for traffic, conversion, AOV, and revenue.
• Build and run full-funnel, cross-channel go-to-market motion from strategy to revenue across channels.

Kenntnisse

Go-to-market strategy

Retail and DTC experience

Performance marketing

Pricing and promotion

Communication

Ausbildung

Bachelor's degree in Marketing or related field

Experience in retail/e-commerce

Jobbeschreibung

iFIT is seeking a Senior Brand Manager for NordicTrack North America, remotely in the US. You will own the consumer business across retail and DTC, lead demand strategy, pricing, promotion, and full-funnel go-to-market to turn consumer interest into revenue.

The role requires 5–7 years in consumer go-to-market, retail, DTC or e‑commerce, a Bachelor's degree in Marketing or related field, and a track record of driving revenue and margin. Authorized to work in the United States without sponsorship.