Senior Brand & Growth Architect for DTC & Retail

iFIT; Madison (WI); À distance; USD 130 000 - 145 000; Plein temps

Résumé du poste

iFIT's NordicTrack North America Senior Brand Manager role is remote in the United States. You will own the consumer business across retail and DTC, shaping audience, positioning, pricing, and the full-funnel go-to-market strategy to drive revenue.

You will partner with Sales, Media, Creative, Merchandising, and Analytics to optimize traffic, conversion, AOV, and retention, tying brand and merchandising decisions to margin and growth.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7 years of consumer go-to-market, retail, direct-to-consumer, or growth roles for physical products.
• Experience owning conversion, retention, or full-funnel performance across retail and/or DTC channels.
• Proven judgment across brand and performance contexts, including pricing and promotion.
• Strong understanding of performance marketing fundamentals, funnel economics, margin, and ROI.
• Authorized to work in the United States without sponsorship.

Responsabilités

• Own NordicTrack North America consumer business across retail and DTC, defining priority audiences and offers.
• Partner with Sales to drive traffic, conversion, AOV, and revenue targets.
• Build and run full-funnel go-to-market motion across channels.
• Ensure brand, merchandising, and messaging align across retail, site, paid media, social, and lifecycle.
• Own end-to-end traffic, conversion, revenue, and retention with channel P&L responsibilities.
• Write briefs with target audience, insights, single-minded message, tone, and guardrails.

Connaissances

Brand management

Go-to-market

Performance marketing

Communication

Merchandising

Formation

Bachelor's degree in Marketing/Business

Description du poste

iFIT's NordicTrack North America Senior Brand Manager role is remote in the United States. You will own the consumer business across retail and DTC, shaping audience, positioning, pricing, and the full-funnel go-to-market strategy to drive revenue.

You will partner with Sales, Media, Creative, Merchandising, and Analytics to optimize traffic, conversion, AOV, and retention, tying brand and merchandising decisions to margin and growth.