Senior Brand Manager — DTC Fitness NA (Remote)

iFIT; Chicago (IL); Teletrabalho; USD 130 000 - 145 000; Tempo integral

Resumo da oferta

iFIT's NordicTrack North America brand seeks a Senior Brand Manager responsible for driving demand, pricing, promotion, and conversion across retail and DTC. You will own audience strategy, merchandising, and the full-funnel go-to-market.

The role requires strong consumer instincts, performance marketing fluency, and the ability to connect brand, media, and merchandising into a cohesive revenue-generating plan. Remote to US with joint planning with Sales and Finance.

Qualificações

• Bachelor's degree in Marketing or related field.
• 5-7 years of experience in consumer go-to-market, retail, DTC, or growth roles for physical products.
• Experience owning conversion, retention, or full-funnel performance across retail and/or DTC channels.
• Proven judgment across brand and performance contexts, including pricing and promotion.

Responsabilidades

• Own the NordicTrack North America consumer business across retail and DTC, defining priority audiences and value proposition.
• Partner with Sales to drive performance metrics: traffic, conversion, AOV, revenue.
• Build and manage the full-funnel go-to-market motion from strategy to closed revenue across channels.
• Ensure cohesive brand, merchandising, and messaging across retail, site, paid media, and lifecycle channels.

Conhecimentos

Go-to-market strategy

Brand management

Performance marketing

Consumer insights

Cross-channel optimization

Formação académica

Bachelor's degree in Marketing

5-7 years in consumer go-to-market roles

Descrição da oferta de emprego

iFIT's NordicTrack North America brand seeks a Senior Brand Manager responsible for driving demand, pricing, promotion, and conversion across retail and DTC. You will own audience strategy, merchandising, and the full-funnel go-to-market.

The role requires strong consumer instincts, performance marketing fluency, and the ability to connect brand, media, and merchandising into a cohesive revenue-generating plan. Remote to US with joint planning with Sales and Finance.