Senior Brand Manager, DTC Fitness (Remote US)

iFIT; Denver (CO); A distancia; USD 130.000 - 145.000; Jornada completa

Descripción de la vacante

iFIT seeks a Senior Brand Manager for NordicTrack North America, a remote role in the US. You will own the consumer business across retail and DTC, shaping audience, demand strategy, pricing, and promotion to drive revenue and brand health.

You will partner with Sales, Marketing, Merchandising, and Analytics to build a cross-channel go-to-market motion and optimize the acquisition-to-retention funnel for maximum impact.

Formación

• Experience in consumer go-to-market, retail, DTC, or growth roles for physical products.
• Proven ability to tie brand and merchandising decisions to revenue and margin outcomes.
• Strong written and verbal communication skills.

Responsabilidades

• Own demand creation across retail and DTC and develop the audience, brand, and full-funnel strategy.
• Identify barriers to conversion and root causes behind them.
• Translate ambition into a clear full-funnel strategy and channel roles.
• Define priority audience positioning and ensure cohesive messaging across channels.

Conocimientos

Brand management

Go-to-market

Cross-channel strategy

Performance marketing

Forecasting & analytics

Educación

Bachelor's degree in Marketing/Business

Herramientas

Analytics tools

Descripción del empleo

iFIT seeks a Senior Brand Manager for NordicTrack North America, a remote role in the US. You will own the consumer business across retail and DTC, shaping audience, demand strategy, pricing, and promotion to drive revenue and brand health.

You will partner with Sales, Marketing, Merchandising, and Analytics to build a cross-channel go-to-market motion and optimize the acquisition-to-retention funnel for maximum impact.