Senior Brand Manager - DTC Growth & Full-Funnel Lead

iFIT; Logan (UT); À distance; USD 130 000 - 145 000; Plein temps

Résumé du poste

iFIT is seeking a Senior Brand Manager for NordicTrack North America. You will own the consumer business across retail and DTC, defining audiences, pricing, and full-funnel strategy to drive revenue.

Lead cross-functional teams with Sales, Media, Creative, Merchandising, and Analytics to optimize traffic, conversion, and lifetime value. This role requires strong brand and performance judgment, and is authorized to work in the United States without sponsorship.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5–7 years of experience in consumer go-to-market, retail, direct-to-consumer, e-commerce, or growth roles for physical products.
• Experience owning conversion, retention, or full-funnel performance across retail and/or DTC channels.
• Ability to make decisions with incomplete information and move work forward quickly.
• Judgment across brand and performance contexts, including pricing and promotion.
• Understanding of performance marketing fundamentals, funnel economics, margin, and ROI.

Responsabilités

• Own the NordicTrack North America consumer business across retail and DTC, driving growth.
• Partner with Sales to translate demand into revenue with clear targets for traffic, conversion, AOV, and revenue.
• Build the full-funnel, cross-channel go-to-market motion from strategy to revenue.
• Align brand, media, retail, and merchandising to support brand health and commercial performance.
• Own go-to-market planning across consumer channels, timelines, and success metrics.

Connaissances

Go-to-market

Retail

DTC (Direct-to-Consumer)

E-commerce

Growth mindset

Pricing & promotion

Performance marketing

Formation

Bachelor's degree in Marketing or Business

Description du poste

iFIT is seeking a Senior Brand Manager for NordicTrack North America. You will own the consumer business across retail and DTC, defining audiences, pricing, and full-funnel strategy to drive revenue.

Lead cross-functional teams with Sales, Media, Creative, Merchandising, and Analytics to optimize traffic, conversion, and lifetime value. This role requires strong brand and performance judgment, and is authorized to work in the United States without sponsorship.