Remote Senior Brand & Growth Manager, DTC/Retail

iFIT; Seattle (WA); Remote; USD 130,000 - 145,000; Full time

Job summary

iFIT, a leading connected fitness company, is seeking a Senior Brand Manager for NordicTrack North America, available remotely in the U.S. The role drives the full consumer purchase journey across retail and DTC, owning demand strategy, pricing, and promotion to generate revenue.

The candidate will lead cross-functional teams, shape GTM plans, and ensure brand, merchandising, and performance align to business goals with a strong emphasis on conversion and margin optimization.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7 years of experience in consumer go-to-market, retail, direct-to-consumer, e-commerce, or growth roles for physical products.
• Experience owning conversion, retention, or full-funnel performance across retail and/or DTC channels.
• Authorized to work in the United States without sponsorship.
• Strong judgment across brand and performance contexts, including pricing and promotion.
• Experience with performance marketing fundamentals, funnel economics, margin, and ROI.

Responsibilities

• Own demand creation across retail and DTC, building audience, brand, and full-funnel strategy.
• Identify barriers to conversion and retention and uncover root causes.
• Translate ambition into a clear full-funnel strategy and channel roles.
• Monitor trends and determine strategic relevance.
• Define positioning to priority consumer audiences and build messaging frameworks.
• Develop pricing and promotional strategies aligned with margin objectives.

Skills

Brand management

Go-to-market

Direct-to-consumer

E-commerce

Pricing & promotion

Education

Bachelor's degree in Marketing/Business

Job description

iFIT, a leading connected fitness company, is seeking a Senior Brand Manager for NordicTrack North America, available remotely in the U.S. The role drives the full consumer purchase journey across retail and DTC, owning demand strategy, pricing, and promotion to generate revenue.

The candidate will lead cross-functional teams, shape GTM plans, and ensure brand, merchandising, and performance align to business goals with a strong emphasis on conversion and margin optimization.