Remote Senior Brand Manager, NordicTrack B2B Pilates

iFIT; Madison (WI); Remote; USD 130,000 - 145,000; Full time

Job summary

iFIT in the United States is seeking a Senior Brand Manager for NordicTrack B2B, remotely in the US. You will own the commercial go-to-market for the NordicTrack portfolio, shaping segment strategy, value proposition, positioning, and demand generation to drive pipeline.

The role emphasizes Pilates as the near-term category expansion, partnering with Sales and Marketing to translate customer insights into creative assets, launches, and channel plans that move revenue.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5–7 years in brand marketing, product marketing, or go-to-market roles for physical products.
• Track record translating customer and segment insight into creative strategy and customer-facing assets that produced measurable growth.
• Experience briefing and directing creative for customer-facing web assets including landing pages, campaign pages, and lead capture experiences, with accountability for how they perform.
• Working command of paid media and digital marketing strategy built for lead generation, including cost per lead, funnel conversion, and pipeline contribution.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Turn customer insight into commercial growth by building a real understanding of each commercial segment and translating that into creative strategy, customer-facing assets, and campaigns that generate pipeline — measuring what works and pivoting on what doesn’t.
• Define the business by establishing which segments to serve, what NordicTrack offers commercial buyers, and why the brand is credible there.
• Partner to the commercial P&L by bringing the marketing inputs the business and Sales need to hit growth and margin goals, including demand plans, pricing and packaging recommendations.
• Be the marketing partner Sales counts on by giving the sales team the insight, story, assets, and qualified demand they need to sell.
• Build the demand engine and channel support by standing up the campaign structure, lead flow, and partner-facing marketing that carry strategy to closed revenue.

Skills

Customer insight

Creative strategy

Lead generation

Paid media strategy

Cross-functional collaboration

Sales enablement

Education

Bachelor's degree in Marketing, Business, or a related field

5–7 years in brand marketing, product marketing, or go-to-market roles for physical products

Experience briefing and directing creative for customer-facing web assets including landing pages, campaign pages, and lead capture experiences

Working command of paid media and digital marketing strategy built for lead generation, including cost per lead, funnel conversion, and pipeline contribution

Authorized to work in the United States without sponsorship

Job description

iFIT in the United States is seeking a Senior Brand Manager for NordicTrack B2B, remotely in the US. You will own the commercial go-to-market for the NordicTrack portfolio, shaping segment strategy, value proposition, positioning, and demand generation to drive pipeline.

The role emphasizes Pilates as the near-term category expansion, partnering with Sales and Marketing to translate customer insights into creative assets, launches, and channel plans that move revenue.