Remote Senior Brand Manager, B2B Pilates & Commercial Growth

iFIT; Logan (UT); Remote; USD 130,000 - 145,000; Full time

Job summary

iFIT is seeking a Senior Brand Manager for NordicTrack B2B to lead the commercial go-to-market for the NordicTrack portfolio, with emphasis on Pilates. The role draws on deep segmentation, creative strategy, and demand generation to drive pipeline and revenue in the US market.

You will partner with Sales, Finance, and Creative, define segment strategies, and own the launch planning, paid media, and channel enablement across distributors and partners.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5–7 years in brand marketing, product marketing, or go‑to‑market roles for physical products.
• Track record translating customer and segment insight into creative strategy that produced measurable growth.
• Experience briefing and directing creative for customer‑facing web assets including landing pages, campaign pages, and lead capture experiences, with accountability for how they perform.
• Working command of paid media and digital marketing strategy built for lead generation, including cost per lead, funnel conversion, and pipeline contribution.
• Proven track record partnering closely with a sales organization and earning credibility with it.
• Demonstrated ability to read campaign performance and adjust course without waiting to be told.
• Experience launching new products or emerging categories that required customer education.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Turn customer insight into commercial growth with campaigns that generate pipeline.
• Define segments to serve and the value offered to commercial buyers.
• Partner with Sales to hit growth and margin goals, including demand plans and pricing.
• Provide Sales with insights, assets, and qualified demand.
• Build a full-funnel demand engine with campaign structure and lead flow.
• Translate segment insights into creative strategy and assets.
• Brief Creative on landing pages, lead capture, and sales collateral.
• Own paid media and digital strategy for lead generation.
• Plan launches across the portfolio with timelines and success metrics.
• Define audience, insight, and single‑minded message in briefs.
• Ensure consistent portfolio representation across channels.
• Work with Sales to route inbound leads and close the loop with media spend.

Skills

Brand marketing

Go-to-market

Sales alignment

Creative briefs

Paid media

Education

Bachelor’s degree in Marketing

Job description

iFIT is seeking a Senior Brand Manager for NordicTrack B2B to lead the commercial go-to-market for the NordicTrack portfolio, with emphasis on Pilates. The role draws on deep segmentation, creative strategy, and demand generation to drive pipeline and revenue in the US market.

You will partner with Sales, Finance, and Creative, define segment strategies, and own the launch planning, paid media, and channel enablement across distributors and partners.