Remote Senior B2B Media Planner - Data-Driven Growth

Wpromote; United States; Remote; USD 75,000 - 90,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Job summary

Wpromote is seeking a Senior Media Planner to own the B2B media plan for a portfolio of clients. You will build channel mix, manage budgets and pacing, and translate strategy into actionable recommendations for activation teams.

You’ll work with a strategist on overall direction, ensure the plan is data-backed, sound, and aligned with client goals, while staying adaptable in a fast-moving environment. Responsibilities include cross-channel forecasting, testing initiatives, and presenting

Qualifications

• 3-5 years of experience in paid media planning or digital strategy in an agency/B2B environment.
• Experience across Paid Search, Paid Social, and Programmatic platforms.
• Demonstrated ability to plan, optimize, and report on paid campaigns for brand and demand.
• Strong full-funnel understanding and measurement.
• Experience partnering with analytics teams on dashboards and tracking.

Responsibilities

• Build and steward paid media plans across Paid Search, Paid Social, and Programmatic from planning to optimization.
• Analyze performance data to guide cross-channel budgets and pacing.
• Develop media mix recommendations with KPI and measurement frameworks.
• Conduct audience, competitive, and market research using industry tools.
• Collaborate with activation, creative, and analytics teams to align strategy and execution.
• Work with client marketing, sales, and RevOps on ICPs and target accounts.

Skills

Paid media planning

Multi-channel campaigns

Budget management

Analytical skills

Audience strategy

Tools

Google Ads

DV360

LinkedIn Campaign Manager

Meta Ads Manager

Pathmatics

6sense

Demandbase

Job description

Wpromote is seeking a Senior Media Planner to own the B2B media plan for a portfolio of clients. You will build channel mix, manage budgets and pacing, and translate strategy into actionable recommendations for activation teams.

You’ll work with a strategist on overall direction, ensure the plan is data-backed, sound, and aligned with client goals, while staying adaptable in a fast-moving environment. Responsibilities include cross-channel forecasting, testing initiatives, and presenting