Senior Media Planner: Premium Digital Partnerships (Remote)

Openkrill; United States; Remote; USD 77,000 - 90,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet보험

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking a Senior Media Planner (Direct IO) to lead digital-first media planning with premium publisher partnerships, sponsorships, and cross-channel brand experiences. You will drive integrated display and video strategies in collaboration with Programmatic teams and guide traditional media as a value-add.

As the day-to-day client lead, you will architect innovative digital activations, high-impact partnerships, and custom content programs while elevating partnerships and ensuring

Qualifications

• 3+ years of media planning & buying experience with premium digital partnerships
• Experience building large-scale publisher-direct programs including brief development, partner vetting, negotiation, and storytelling
• Strong understanding of display, video, social, and branded content
• Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach
• Experience overseeing or supporting traditional media (Linear TV, Radio, OOH) is a meaningful plus
• Proven ability to lead multiple projects simultaneously and deliver high-quality work under tight timelines
• Strong relationship-building skills with publishers, vendors, and internal partners
• Ability to develop processes and elevate operational efficiencies
• Future-focused, inquisitive mindset with a drive to reimagine and improve

Responsibilities

• Lead end-to-end strategy, planning, and activation across direct digital partnerships
• Manage always-on, seasonal, and high-profile campaigns including sponsorships and custom content
• Oversee 360 activations spanning digital, physical, and experiential touchpoints
• Identify non-standard digital opportunities such as creator tie-ins and experiential extensions
• Bring publisher, data, and measurement solutions to elevate client growth
• Champion advanced measurement adoption across digital partner programs
• Build deep understanding of client goals, audiences, and KPIs to align activations
• Lead the RFP process from brief to vendor evaluation and client presentation
• Improve workflows across planning, trafficking, reporting, and ad operations
• Upskill the team and develop negotiation best practices
• Collaborate with Programmatic and Integrated Media to deliver a cohesive Display & Video ecosystem
• Leverage traditional media knowledge to inform digital programs

Skills

Media planning

Direct IO

Partnership management

Programmatic knowledge

Cross-channel activation

Vendor negotiations

Team leadership

Job description

Wpromote is seeking a Senior Media Planner (Direct IO) to lead digital-first media planning with premium publisher partnerships, sponsorships, and cross-channel brand experiences. You will drive integrated display and video strategies in collaboration with Programmatic teams and guide traditional media as a value-add.

As the day-to-day client lead, you will architect innovative digital activations, high-impact partnerships, and custom content programs while elevating partnerships and ensuring