Senior Media Planner — Remote, Premium Partnerships

Wpromote; United States; Remote; USD 77,000 - 90,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Job summary

Wpromote seeks a Senior Media Planner (Direct IO) to lead digital-first media planning and activation with a focus on premium publisher partnerships, sponsorships, and cross-channel brand experiences. You will shape end-to-end strategy, align with Programmatic teams, and elevate traditional media as a value-add to our holistic approach.

You will oversee innovative activations, high-impact partnerships, and custom content programs while guiding the full RFP process and ensuring integrated media

Qualifications

• 3+ years of media planning & buying experience with premium digital partnerships and activations.
• Proven ability to develop large-scale publisher-direct programs including brief development and negotiations.
• Strong understanding of display, video, social, and branded content channels.
• Familiarity with how direct and programmatic strategies intersect for a unified media approach.
• Experience overseeing or supporting traditional media (Linear TV, Radio, OOH) is a plus.
• Ability to lead multiple projects simultaneously and deliver high-quality work under tight timelines.
• Strong relationship-building with publishers, vendors, and internal partners.
• Ability to develop processes and elevate operational efficiency.
• Future-focused mindset with a drive to reimagine and improve.

Responsibilities

• Lead end-to-end strategy, planning, and activation across direct digital partnerships.
• Oversee innovative digital activations, partnerships, and custom content programs.
• Guide traditional media as complementary layers within the broader strategy.
• Drive agency-wide partnership innovation and measurement adoption.
• Coordinate with Programmatic and Integrated Media teams for a cohesive Display & Video ecosystem.
• Manage the full RFP process from brief development to client presentation.

Skills

Media planning

Digital partnerships

Relationship building

Project management

Programmatic knowledge

Channel expertise

Leadership

Job description

Wpromote seeks a Senior Media Planner (Direct IO) to lead digital-first media planning and activation with a focus on premium publisher partnerships, sponsorships, and cross-channel brand experiences. You will shape end-to-end strategy, align with Programmatic teams, and elevate traditional media as a value-add to our holistic approach.

You will oversee innovative activations, high-impact partnerships, and custom content programs while guiding the full RFP process and ensuring integrated media