B2B Digital Media Planner - Partner Media & RFPs

Openkrill; United States; Teletrabalho; USD 70 000 - 80 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote-first culture

Unlimited PTO

Holiday break (Winter)

Flexible schedules

Work from anywhere options

Resumo da oferta

Wpromote is seeking a Digital Media Planner (Direct IO - B2B) to own publisher direct and partner media for a premier B2B account in the financial software sector. You will partner with an account team of strategists, channel leads, analysts, and coordinators to ensure optimal media partnerships and hitting client goals.

You will manage supplier relationships, run RFPs, negotiate terms, and maintain performance standards across high-budget campaigns.

Qualificações

• 3–5 years of experience in media planning for publisher direct or programmatic media.
• Experience managing vendor and publisher relationships, including RFPs and negotiation.
• Experience developing, analyzing, and reporting on paid campaigns with KPIs.
• Experience trafficking programmatic or direct media.
• Experience collaborating with analytics teams on tracking and dashboards.
• Experience managing sizable budgets that shift frequently.
• Excellent written, verbal, and interpersonal communications.

Responsabilidades

• Plan direct partner media for always-on, seasonal, and ad hoc campaigns, including RFPs and partner evaluation.
• Manage day-to-day partner relationships: feedback, specs, tagging, and timely activation.
• Communicate performance updates and recommendations to the client and partner meetings.
• Lead improvements in partner measurement, aligning with programmatic channels.
• Contribute to performance reporting and share learnings across programs.
• Work with Coordinators and Ad Ops on trafficking and IO changes.
• Coordinate creative between media partners and the client, including QA and swaps.
• Proactively bring new partners, formats, and incentives for testing.

Conhecimentos

Media planning

Publisher direct

Vendor management

RFPs

Negotiation

Campaign analysis

Budget management

Communication

Project management

Formação académica

Bachelor's degree in Marketing, Communications, or related field

Descrição da oferta de emprego

Wpromote is seeking a Digital Media Planner (Direct IO - B2B) to own publisher direct and partner media for a premier B2B account in the financial software sector. You will partner with an account team of strategists, channel leads, analysts, and coordinators to ensure optimal media partnerships and hitting client goals.

You will manage supplier relationships, run RFPs, negotiate terms, and maintain performance standards across high-budget campaigns.