Remote Retail Brand Strategy Lead

Carhartt, Inc.; Dearborn (MI); Remote; USD 90,000 - 120,000; Full time

Job summary

Carhartt, Inc. is seeking a Retail Brand Manager to shape strategic marketing and merchandising for account partners.

You will drive brand voice, demand, and sell-in/sell-through across channels, bringing the Carhartt brand to life on retail floors and online, at decision points for loyal customers. In this remote, national role, you will lead cross-functional teams, manage budgets, and develop plans aligned with brand objectives and sales goals.

Qualifications

• 5+ years of marketing experience
• 2 years of merchandising experience preferred
• Strong background in apparel/retail or consumer products
• Strong verbal and written communication with attention to detail

Responsibilities

• Collaborate with Sales, Product, Planning and internal Marketing to manage 3-year/annual channel plans and seasonal go-to-market execution
• Act as strategic partner with assigned account partners to lead integrated marketing and merchandising plans while driving ROI
• Plan, develop, implement and manage retail strategies to drive traffic, revenue, brand awareness, and consumer penetration
• Manage omni-channel marketing programs across multiple partners, departments and marketing vehicles
• Define and sell-in product presentation and communication that supports Carhartt’s Visual Standards in-store and online
• Develop, implement and optimize an account planning process to drive revenue and awareness with targeted segments

Skills

Marketing strategy

Brand management

Omni-channel

ROI analysis

Communication

Education

Bachelor’s degree in Marketing or related field

Job description

Carhartt, Inc. is seeking a Retail Brand Manager to shape strategic marketing and merchandising for account partners.

You will drive brand voice, demand, and sell-in/sell-through across channels, bringing the Carhartt brand to life on retail floors and online, at decision points for loyal customers. In this remote, national role, you will lead cross-functional teams, manage budgets, and develop plans aligned with brand objectives and sales goals.