Brand Manager II - Indirect Channels (Remote)

Carhartt, Inc.; Dearborn (MI); Remote; USD 120,000 - 150,000; Full time

Job summary

Carhartt is seeking a Brand Manager II, Indirect Channel Partners in a remote role. You will develop distributor-focused marketing strategies to grow the Carhartt brand across indirect, rental and ASI channels, driving demand, awareness, and sell-through with key partners.

In this role, collaborate with Sales, Product, Planning and Marketing to create annual distributor plans, manage ROI-driven campaigns, and lead cross-channel initiatives while traveling up to 50% across the U.S. and Canada.

Qualifications

• Bachelor’s degree in a relevant field or equivalent work experience.
• 8+ years of account marketing or related experience.
• B2B experience preferred.
• Experience in apparel, retail, or consumer products.
• Strong written and verbal communication, with presentation skills.
• Ability to influence and motivate others.
• Proven ability to manage distributor or partner relationships.

Responsibilities

• Collaborate with Sales, Product, Planning and internal Marketing to develop distributor plans.
• Act as single point of contact with distributor partners and manage ROI-driven marketing plans.
• Plan and manage B2B marketing across Rental, Indirect and ASI channels.
• Define and sell-in the vision for brand and product communications.
• Monitor budgets and report ROI for major programs.
• Lead development of creative media and online tools with distributors.
• Stay aware of consumer and competitor trends to grow the brand and business.

Skills

Account marketing

B2B marketing

Apparel industry

Strong communication

Strategic thinking

Relationship management

Organizational skills

Team collaboration

Education

Bachelor’s degree

Job description

Carhartt is seeking a Brand Manager II, Indirect Channel Partners in a remote role. You will develop distributor-focused marketing strategies to grow the Carhartt brand across indirect, rental and ASI channels, driving demand, awareness, and sell-through with key partners.

In this role, collaborate with Sales, Product, Planning and Marketing to create annual distributor plans, manage ROI-driven campaigns, and lead cross-channel initiatives while traveling up to 50% across the U.S. and Canada.