Senior Paid Media Strategist — Remote

Carhartt, Inc.; Dearborn (MI); Remote; USD 90,000 - 120,000; Full time

Job summary

Carhartt, Inc. seeks a Paid Media Strategist to lead digital media strategy across Carhartt.com and owned ecommerce, driving paid media across social, display, video, and partnerships to boost traffic and revenue.

You will collaborate with creative teams, agencies, and cross-functional partners to develop audience strategies, measure performance, and optimize campaigns with a strategic, analytical mindset.

Qualifications

• Bachelor's degree in Marketing, Advertising or related field required.
• 5+ years in digital marketing with paid media focus.
• Agency experience is a plus.

Responsibilities

• Lead media strategy development and seasonal campaigns with budget guidance.
• Collaborate with internal teams to create resonant content.
• Manage day-to-day agency and platform relationships.
• Forecast investments, optimize channel mix, and drive ROI.
• Analyze channel performance and report insights.
• Align media with product priorities and customer needs.
• Identify new media opportunities and industry trends.
• Oversee budget, invoicing, and reconciliation.
• Ensure strong measurement and attribution across channels.

Skills

Paid media strategy

Performance marketing

Media planning

Budget management

Forecasting

Analytics platforms

Adobe Analytics

GA4

Measured

Meta ads

Excel

Agency management

Cross-functional collaboration

Education

Bachelor's Degree in Marketing, Advertising or Related Field

Tools

Adobe Analytics

GA4

Measured

Meta Ads

Job description

Carhartt, Inc. seeks a Paid Media Strategist to lead digital media strategy across Carhartt.com and owned ecommerce, driving paid media across social, display, video, and partnerships to boost traffic and revenue.

You will collaborate with creative teams, agencies, and cross-functional partners to develop audience strategies, measure performance, and optimize campaigns with a strategic, analytical mindset.