Brand Manager II: ABM & Demand Gen Lead (Remote)

Carhartt; Dearborn (MI); On-site; USD 110,000 - 150,000; Full time

Job summary

Carhartt is seeking a Brand Manager II, Demand Generation & ABM to lead integrated media strategies that boost brand awareness, consideration, and customer acquisition for Carhartt Company Gear. This role oversees media planning, investment strategy, agency management, and MCAE program evolution to strengthen relationships with target accounts.

This position partners with B2B Marketing leadership and Sales to define annual priorities and budgets, and drives cross-channel campaigns across

Qualifications

• Bachelor’s degree required or equivalent experience.
• MBA or advanced degree preferred.
• Certifications in digital marketing, media, demand generation, ABM, or integrated marketing preferred.

Responsibilities

• Develop integrated B2B media strategies supporting brand awareness and demand goals.
• Define annual and seasonal marketing priorities and investment strategies with budget objectives.
• Lead media planning with brand and channel partners for paid, owned, and partner channels.
• Lead MCAE initiatives targeting priority industry segments and strategic accounts.
• Collaborate with Sales, B2B Marketing, Creative, Digital Commerce, and media teams for cohesive messaging.
• Establish audience segments, targeting, and engagement using B2B insights.
• Oversee media budget planning, forecasting, and investment allocation.
• Execute program campaigns across media and MCAE with agency teams.
• Align with agency teams to develop measurement frameworks and KPIs.
• Manage media and MCAE agency and budget support for on-time/on-budget delivery.
• Lead cross-functional project management across multiple initiatives.

Education

Bachelor’s degree in relevant field

MBA or advanced degree

Certifications in digital marketing, media, demand generation, ABM

Tools

Marketing Cloud Account Engagement (MCAE)

Job description

Carhartt is seeking a Brand Manager II, Demand Generation & ABM to lead integrated media strategies that boost brand awareness, consideration, and customer acquisition for Carhartt Company Gear. This role oversees media planning, investment strategy, agency management, and MCAE program evolution to strengthen relationships with target accounts.

This position partners with B2B Marketing leadership and Sales to define annual priorities and budgets, and drives cross-channel campaigns across