Remote Retail Media Strategist: Omnichannel Growth

Carhartt; Dearborn (MI); On-site; USD 85,000 - 110,000; Full time

Job summary

Carhartt is seeking a Retail Paid Media Strategist to lead media strategy that drives store visits, sales, and brand awareness across a growing footprint. You will build and execute performance-driven media plans that connect digital and traditional channels to the in-store experience, shaping an omnichannel journey for customers.

The ideal candidate will develop retail-focused media strategies across paid social, paid search, and other channels, test new platforms, manage budgets, and present

Qualifications

• Minimum 5 years of paid media or omnichannel strategy experience.
• Proven ability to drive measurable outcomes for retail stores.
• Experience with local market planning and store traffic campaigns.
• Strong communication with leadership and cross-functional teams.

Responsibilities

• Lead media strategy to drive retail store traffic, sales, and brand awareness.
• Develop omnichannel media plans connecting digital and traditional channels to in-store experiences.
• Own retail media activation across paid social, paid search, and LIAs.
• Manage budgets, forecasts, pacing, and investments across campaigns.
• Present results and recommendations to senior leadership.

Skills

Paid media

Omnichannel marketing

Budget management

Analytics & reporting

Cross-functional collaboration

Education

Bachelors degree in Marketing, Advertising, Business, or related field

Tools

LIAs

Local store campaigns

Job description

Carhartt is seeking a Retail Paid Media Strategist to lead media strategy that drives store visits, sales, and brand awareness across a growing footprint. You will build and execute performance-driven media plans that connect digital and traditional channels to the in-store experience, shaping an omnichannel journey for customers.

The ideal candidate will develop retail-focused media strategies across paid social, paid search, and other channels, test new platforms, manage budgets, and present