Brand Manager II, Indirect Channels (Remote)

Carhartt; Dearborn (MI); On-site; USD 100,000 - 140,000; Full time

Job summary

Carhartt in Dearborn, MI seeks a Brand Manager II for Indirect Channel Partners to lead distributor-focused marketing strategies that drive brand growth and demand generation across indirect, rental and ASI channels. You will collaborate with Sales, Product and Marketing to develop annual plans, manage budgets, and measure ROI to align with B2B objectives and sales goals.

Remote work is supported with up to 50% travel.

Qualifications

• Bachelor’s degree required or equivalent work experience.
• 8+ years of account/brand marketing experience.
• Experience in apparel, retail, or consumer products preferred.
• Proven ability to present to buyers and leadership teams.
• Strong communication, leadership and strategic thinking.

Responsibilities

• Collaborate with Sales, Product and Marketing to develop distributor plans.
• Act as main contact with distributor partners and manage ROI driven campaigns.
• Plan and manage B2B marketing across Rental, Indirect, and ASI channels.
• Define brand/product communications and activation with partners.
• Monitor budgets, ROI, and ensure alignment with sales goals.
• Lead cross-functional teams and coordinate media, e-commerce and store programs.

Skills

Brand marketing

B2B marketing

Account management

Strategic planning

Executive communication

Relationship management

Cross-functional collaboration

Analytical thinking

Education

Bachelor's degree in marketing or related field

Job description

Carhartt in Dearborn, MI seeks a Brand Manager II for Indirect Channel Partners to lead distributor-focused marketing strategies that drive brand growth and demand generation across indirect, rental and ASI channels. You will collaborate with Sales, Product and Marketing to develop annual plans, manage budgets, and measure ROI to align with B2B objectives and sales goals.

Remote work is supported with up to 50% travel.