Retail Brand Manager

Carhartt, Inc.; Dearborn (MI); Remote; USD 90,000 - 120,000; Full time

Job summary

Carhartt, Inc. is seeking a Retail Brand Manager to shape strategic marketing and merchandising for account partners.

You will drive brand voice, demand, and sell-in/sell-through across channels, bringing the Carhartt brand to life on retail floors and online, at decision points for loyal customers. In this remote, national role, you will lead cross-functional teams, manage budgets, and develop plans aligned with brand objectives and sales goals.

Qualifications

• 5+ years of marketing experience
• 2 years of merchandising experience preferred
• Strong background in apparel/retail or consumer products
• Strong verbal and written communication with attention to detail

Responsibilities

• Collaborate with Sales, Product, Planning and internal Marketing to manage 3-year/annual channel plans and seasonal go-to-market execution
• Act as strategic partner with assigned account partners to lead integrated marketing and merchandising plans while driving ROI
• Plan, develop, implement and manage retail strategies to drive traffic, revenue, brand awareness, and consumer penetration
• Manage omni-channel marketing programs across multiple partners, departments and marketing vehicles
• Define and sell-in product presentation and communication that supports Carhartt’s Visual Standards in-store and online
• Develop, implement and optimize an account planning process to drive revenue and awareness with targeted segments

Skills

Marketing strategy

Brand management

Omni-channel

ROI analysis

Communication

Education

Bachelor’s degree in Marketing or related field

Job description

Job Summary

The Retail Brand Manager is responsible for the development of the strategic marketing and merchandising direction for account partners within an assigned channel, based on meeting brand objective, department strategy, and sales goals. Plans will reflect the voice of the brand while driving demand across key markets/segments and the sell-in/sell-through of Carhartt product. This role will help to bring the Carhartt brand to life on the retail floors and online at the all-important point of decision and drive loyalty.

Position Details

Title: Retail Brand Manager

Department: Marketing

Reports to: Sr. Retail Brand Manager

Location: Dearborn

Job Classification: Remote

FLSA Status: Exempt

Job Band: Professional

Job Summary

The Retail Brand Manager is responsible for the development of the strategic marketing and merchandising direction for account partners within an assigned channel, based on meeting brand objective, department strategy, and sales goals. Plans will reflect the voice of the brand while driving demand across key markets/segments and the sell-in/sell-through of Carhartt product. This role will help to bring the Carhartt brand to life on the retail floors and online at the all-important point of decision and drive loyalty.

Inspired by Hard Work

At Carhartt, the values of hard work- dependability, honesty, and trust are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission- We serve and protect all hardworking people by building durable products- we remain dedicated to upholding these principles in every decision we make and every product we create.

Associate Responsibilities

• Collaborate with Sales, Product, Planning and internal Marketing partners to manage the transformation of the Brand Marketing strategy channel into account specific 3-year/annual plans and seasonal go-to-market execution
• Act as a strategic partner and primary point of contact with assigned account partners, collaborating and developing relationships with these partners to lead highly impactful integrated marketing and merchandising plans while driving ROI
• Plan, develop, implement and manage retail strategies designed to drive traffic and revenue, increase brand awareness and penetrate multiple consumer segments, within a given Region and/or channel of distribution
• Manage complex omni-channel marketing programs that cross multiple account partners, departments, business categories and multiple marketing vehicles
• Help define and sell-in the vision for product presentation and communication that best inspires the consumer in support of Carhartt’s Visual Standards both in-store and online
• Develop, implement, manage and help optimize an account planning process to drive revenue, increase brand and product awareness with targeted consumer segments and support corporate Sales and Marketing initiatives at the account level
• Plan, track, provide monthly spending estimates and measure the annual budgets of assigned account partners by reporting return on investment (ROI) for omni-channel marketing and merchandising programs on a quarterly, seasonal and annual basis to ensure revenue goals are being achieved
• Act as liaison between Sales, Planning and Marketing, helping to lead the development and activation of marketing programs delivering creative, media plans, in-store, online brand experiences and social media tools and other custom programming
• Keep abreast of consumer trends by assigned channel of distribution, as it relates to social, online, omni-channel and retail behaviors, to develop and implement relevant and effective marketing programs that grow the Carhartt brand and business
• Mid-to-high level complexity of accounts requiring strong communication amongst teams to create plans and strategy requiring understanding of business acumen
• Responsible for building relationships and partnering with individuals in marketing and others (ex: Buyers, Planning, Operations, E-commerce, etc) for assigned accounts

Required Education

• Bachelor’s degree in a related field or equivalent years of work experience may be considered in lieu of degree

Required Skills & Experience

• 5 or more consecutive years of marketing experience
• 2 years of merchandising experience preferred
• Strong background with the apparel, retail, or consumer product industry
• Self-starter with the ability to plan, develop, prioritize, implement, and manage retail strategies designed to drive traffic and revenue, increase brand awareness, and penetrate multiple consumer segments, within a given channel of distribution
• Problem solver with strong verbal and written communication skills with attention to detail
• Strategic and creative thinker with the vision to push beyond what has already been accomplished
• Ability to establish an independent view, effectively collaborate in decision-making, with the ability to influence and motivate others
• Demonstrated understanding of accounts, channels, consumers, and competitive set relevant to assigned account partners
• Intermediate merchandising skills with the ability to integrate omni-channel marketing, sales, planning, etc.
• Demonstrated ability to manage relationships and facilitate meetings with accounts, agencies, and external resources
• Strong organizational skills with demonstrated ability to handle a variety of tasks and prioritize workload

Physical Requirements And Working Conditions

• Remote or in-office environment
• Extensive travel up to 50%
• This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.
• Carhartt is a tobacco free workplace.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.