Remote D2C Retail Traffic Manager

Carhartt, Inc.; Dearborn (MI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Carhartt, Inc. seeks a Drive-to-Retail Manager to lead D2C traffic initiatives from a remote-based position. You will align cross-functional teams, plan seasonal activations, and measure performance to translate initiatives into increased store traffic and sales.

This role focuses on enterprise alignment, local market activation, and strong stakeholder collaboration across departments. Ideal candidates have 5+ years in retail or D2C, with proven ability to manage complex projects and deliver

Qualifications

• 5+ years of experience in retail, Direct to Consumer, marketing, operations, business planning, or omnichannel strategy.
• 2+ years proven success leading complex cross-functional initiatives without direct authority.
• Experience developing seasonal or annual business plans and managing multiple projects simultaneously.
• Strong analytical skills with the ability to translate performance metrics into actionable business recommendations.
• Knowledge of retail traffic, conversion, sales, and consumer engagement metrics.

Responsibilities

• Develop and execute integrated retail traffic-driving strategies that support business objectives by aligning campaigns, local market initiatives, community activations, and store-level efforts.
• Serve as the cross-functional leader and coordinator across Merchandising, CRM, Marketing, Media, Community, Retail Operations, Store Strategy & Experience, Planning, Analytics, and external partners to ensure seamless execution of traffic-driving initiatives.
• Lead seasonal and annual retail traffic planning processes, including traffic planning, promotional readiness, activation calendars, and communication of priorities to field and corporate stakeholders.
• Own the retail traffic and activation calendar, ensuring visibility, alignment, and effective communication of key initiatives, dependencies, milestones, and execution requirements.
• Partner with Analytics and Business Planning teams to define success metrics, measure performance, identify insights, and recommend optimizations that drive customer acquisition, store traffic, conversion, and sales.
• Manage community and localized activation programs, including vendor partnerships, event planning, and market-specific initiatives that strengthen customer engagement and brand awareness.
• Provide regular business reviews and executive updates, communicating initiative performance, key learnings, opportunities, and recommendations to senior leadership and cross-functional partners.

Skills

Retail experience

D2C strategy

Cross-functional leadership

Analytics & metrics

Stakeholder management

Communication skills

Education

Bachelor's degree in Business, Marketing, Retail Management, Communications, Merchandising, Supply Chain

Tools

Microsoft Office Suite

Job description

Carhartt, Inc. seeks a Drive-to-Retail Manager to lead D2C traffic initiatives from a remote-based position. You will align cross-functional teams, plan seasonal activations, and measure performance to translate initiatives into increased store traffic and sales.

This role focuses on enterprise alignment, local market activation, and strong stakeholder collaboration across departments. Ideal candidates have 5+ years in retail or D2C, with proven ability to manage complex projects and deliver