Remote Regional Sales Leader, CPG - Midwest Grocery

Louisiana Fish Fry, Ltd.; East Aurora (NY); Remote; USD 110,000 - 150,000; Full time

Job summary

Louisiana Fish Fry, Ltd. is seeking a high-energy Regional Sales Manager to drive growth across the Midwest grocery channel. You will lead distribution efforts, manage relationships with retailers and brokers, and optimize in-store execution using Nielsen/IRI data.

The role requires 5+ years in CPG sales, strong analytical ability, and experience with broker networks. Occasional travel to major offices and frequent travel to customer locations are expected as part of the role.

Qualifications

• 5+ years of CPG sales experience with grocery accounts.
• Bachelor’s degree in Business, Marketing, or related field preferred.
• Experience managing brokers and distributors (e.g., UNFI, KeHE).
• Strong analytical skills using Nielsen/IRI data and P&L management.
• Willingness to travel 30–50% within the assigned region.

Responsibilities

• Develop and execute annual, quarterly, and monthly business plans to achieve targets.
• Lead Retail/Distributor HQ relationships to secure new item authorizations and distribution.
• Direct third‑party broker teams to ensure plan execution and promotions.
• Manage trade spend and negotiate pricing within guardrails.
• Use syndicated data and portals to analyze performance and identify opportunities.
• Conduct in-store audits and ensure proper pricing and merchandising.
• Collaborate with Marketing, Supply Chain, and Finance on demand forecasting and launches.

Skills

Analytical skills

Financial acumen

Leadership

Education

Bachelor’s degree in Business/Marketing or related field

Tools

PowerPoint

Excel

Job description

Louisiana Fish Fry, Ltd. is seeking a high-energy Regional Sales Manager to drive growth across the Midwest grocery channel. You will lead distribution efforts, manage relationships with retailers and brokers, and optimize in-store execution using Nielsen/IRI data.

The role requires 5+ years in CPG sales, strong analytical ability, and experience with broker networks. Occasional travel to major offices and frequent travel to customer locations are expected as part of the role.