Regional Sales Manager

Louisiana Fish Fry Products; New York (NY); A distancia; USD 110.000 - 150.000; Jornada completa

Descripción de la vacante

Louisiana Fish Fry, Ltd. is seeking a high-energy Regional Sales Manager to lead sales and distribution growth across the Midwest grocery channel. This is a 100% remote role with travel to customer locations and occasional travel to the Baton Rouge office.

You will drive profitable volume, manage relationships with retail headquarters and brokers, and use syndicated data to maximize trade spend ROI. The role requires strategic thinking, strong leadership, and hands-on execution in-store.

Formación

• 5+ years of CPG sales experience with grocery accounts.
• Experience leading cross-functional initiatives and broker/distributor management.
• Strong analytical skills using syndicated data to inform decisions.
• Proficiency in PowerPoint and Excel for presentations and analysis.
• Travel up to 30%–50% within the region.

Responsabilidades

• Develop and execute sales plans to grow volume, revenue and profit in the region.
• Manage relationships with retail HQs and brokers to secure distribution and shelf placement.
• Direct broker teams to ensure account plans, retail execution and promotions.
• Oversee trade spend budget and negotiate pricing within guardrails.
• Utilize Nielsen/IRI/SPINS and internal portals to analyze performance and opportunities.
• Conduct in-store audits and ensure merchandising compliance and pricing.
• Collaborate with Marketing, Supply Chain, and Finance on launches and demand forecasting.

Conocimientos

CPG sales

Leadership

Data-driven decision making

PowerPoint/Excel

Educación

Bachelor’s degree in Business/Marketing or related field

Herramientas

Nielsen/IRI/SPINS data

Descripción del empleo

Job is 100% Remote with occasional travel to the Baton Rouge, LA office and frequent travel to customer locations

Job Summary

We are seeking a high-energy, results-driven Regional Sales Manager to lead sales and distribution growth for our product portfolio across the Midwest grocery channel. You will be responsible for driving profitable volume growth, managing relationships with retail headquarters and brokers, and ensuring best-in-class in-store execution. The ideal candidate is a strategic thinker with a "roll-up-the-sleeves" attitude, proficient in using syndicated data (Nielsen/IRI) to drive decision-making and maximize trade spend ROI.

Key Responsibilities

• Strategic Planning & Growth: Develop and execute annual, quarterly, and monthly business plans to achieve volume, revenue, and profit targets for the region.

• Key Account Management: Serve as the lead point of contact for Retail/Distributor headquarters (e.g., Kroger, Meijer, Hy-Vee, Kehe) to secure new item authorizations, expanded distribution, and optimal shelf placement.

• Broker & Distributor Management: Direct and manage third-party broker teams to ensure compliance with account plans, retail execution, and promotional strategies.

• Trade Spend Management: Manage the trade spend budget to ensure ROI, overseeing deductions, and negotiating pricing within company guardrails.

• Data-Driven Insights: Utilize syndicated data (Nielsen/IRI/SPINS) and internal customer portals to analyze performance, identify opportunities, and mitigate competitive risks.

• In-Store Execution: Maintain a strong in-person presence in the market, conducting store audits to ensure merchandising compliance, and proper pricing.

• Internal Collaboration: Partner with Marketing, Supply Chain, and Finance teams to forecast demand, resolve service issues, and align on product launches.

Required Qualifications

• Experience: 5+ years of CPG sales experience on the food manufacturer side, with direct responsibility for grocery retail accounts.

• Education: Bachelor’s degree in Business, Marketing, or related field preferred.

• Broker Knowledge: Proven experience managing brokers and distributors (e.g., UNFI, KeHE).

• Skills: Strong analytical skills (Nielsen/IRI), financial acumen (P&L management), and proficiency in PowerPoint/Excel.

• Leadership: Demonstrated ability to influence without authority and lead cross-functional initiatives.

• Travel: Ability to travel 30%–50% within the assigned region.

Preferred Attributes

• Experience in specific grocery categories (e.g., Center Store, Meat/Seafood).

• Experience with EDLP and promotional strategies.

• Entrepreneurial mindset with a "no excuses" approach to building a business.