Remote Product Marketing Manager — Life Sciences GTM

WCG Clinical, Inc.; Annapolis (MD); Remote; USD 66,000 - 102,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Tuition reimbursement

Flexible spending accounts

Job summary

WCG Clinical, Inc. is seeking a Product Marketing Manager to drive go-to-market execution through messaging, launches, and sales enablement across priority solutions.

You will collaborate with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure campaigns and thought leadership reflect product priorities, while delivering execution excellence and strong product marketing fundamentals.

Qualifications

• 4–7 years of experience in Product Marketing or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.
• Strong organizational skills and attention to detail.
• Strong analytical skills, including experience with white space analysis and account planning.
• Strong facilitation skills.

Responsibilities

• Product & Market Support: Develop market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Go-to-Market & Enablement Support: Launch support with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.
• Cross-Functional Collaboration: Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives.
• Assist with analysis of funnel performance, win/loss insights, and competitive trends.
• Other duties as assigned by supervisor.

Skills

Cross-functional collaboration

Analytical skills

Communication

Influence senior sales leaders

Facilitation skills

Education

Bachelor’s degree in marketing or related field

Graduate degree preferred

Job description

WCG Clinical, Inc. is seeking a Product Marketing Manager to drive go-to-market execution through messaging, launches, and sales enablement across priority solutions.

You will collaborate with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure campaigns and thought leadership reflect product priorities, while delivering execution excellence and strong product marketing fundamentals.