Remote Product Marketing Manager - Health Tech & Trials

WCG Clinical, Inc.; Richmond (VA); Remote; USD 66,000 - 102,000; Full time

Benefits offered by this job

Health insurance

Dental vision

401(k) match

Tuition reimbursement

Career development

Paid holidays

Job summary

WCG is seeking a Product Marketing Manager to drive go-to-market execution through messaging development, launch coordination, and sales enablement collaboration. This role partners with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure priority solutions are clearly represented in campaigns and trainings, while building strong product marketing fundamentals.

The position emphasizes execution excellence, cross-functional collaboration, and ongoing measurement of funnel

Qualifications

• Bachelor’s degree in marketing, business administration, communication, or related field required.
• Graduate degree preferred.
• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.
• Strong organizational skills and attention to detail.
• Strong analytical skills, including experience with white space analysis and account planning.
• Strong facilitation skills.

Responsibilities

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.
• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives.
• Assist with analysis of funnel performance, win/loss insights, and competitive trends.
• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.

Skills

Product Marketing

Go-to-Market

Demand Generation

Cross-functional Collaboration

Analytical Skills

Influence Leaders

Clinical Trials Experience

Education

Bachelor's degree in marketing

Pragmatic Marketing Certification desirable

Job description

WCG is seeking a Product Marketing Manager to drive go-to-market execution through messaging development, launch coordination, and sales enablement collaboration. This role partners with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure priority solutions are clearly represented in campaigns and trainings, while building strong product marketing fundamentals.

The position emphasizes execution excellence, cross-functional collaboration, and ongoing measurement of funnel