Remote Product Marketing Manager – Life Sciences (B2B)

WCG Clinical, Inc.; Boise (ID); Remote; USD 66,000 - 102,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Tuition reimbursement

Paid holidays & vacation

Career development

Job summary

WCG Clinical, Inc. seeks a Product Marketing Manager to drive go-to-market execution for priority solutions. You will craft messaging, coordinate launches, and enable sales with compelling tools and trainings.

This role partners with Go-to-Market, Sales Enablement, and Demand Generation to ensure campaigns reflect product priorities and thought leadership. Strong collaboration and analytical skills are essential.

Qualifications

• Bachelor’s degree in marketing, business administration, or related field required.
• Graduate degree preferred.
• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services preferred.

Responsibilities

• Support market definitions, buyer personas, and messaging frameworks using Pragmatic Marketing.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Create sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership.
• Partner with Product, Sales, and Marketing to ensure consistent product narratives.
• Assist with funnel analysis, win/loss insights, and competitive trends.
• Other duties as assigned by supervisor.

Skills

Cross-functional collaboration

Communication

Analytical skills

Influence senior leaders

Facilitation

Education

Bachelor's degree in marketing, business administration, communication, or related field

Graduate degree preferred

Job description

WCG Clinical, Inc. seeks a Product Marketing Manager to drive go-to-market execution for priority solutions. You will craft messaging, coordinate launches, and enable sales with compelling tools and trainings.

This role partners with Go-to-Market, Sales Enablement, and Demand Generation to ensure campaigns reflect product priorities and thought leadership. Strong collaboration and analytical skills are essential.