Remote Product Marketing Manager - Life Sciences & GTM

WCG Clinical, Inc.; Lansing (MI); Remote; USD 66,000 - 102,000; Full time

Job summary

WCG is seeking a Product Marketing Manager to drive go-to-market execution, messaging development, and sales enablement across priority solutions. You will partner with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure campaigns and trainings reflect product priorities and market needs.

You will collaborate with Product, Sales, and Marketing to refine narratives, analyze funnel performance, and stay ahead of competitive trends in a dynamic, remote-friendly environment.

Qualifications

• Bachelor’s degree in marketing, business administration, communication, or related field required.
• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.

Responsibilities

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.

Skills

Product Marketing

Cross-functional Collaboration

Go-to-Market

B2B Marketing

Data Analysis

Sales Enablement

Demand Generation

Clinical Trials

Education

Bachelor’s degree in marketing

Pragmatic Marketing Certification

Job description

WCG is seeking a Product Marketing Manager to drive go-to-market execution, messaging development, and sales enablement across priority solutions. You will partner with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure campaigns and trainings reflect product priorities and market needs.

You will collaborate with Product, Sales, and Marketing to refine narratives, analyze funnel performance, and stay ahead of competitive trends in a dynamic, remote-friendly environment.