Remote Product Marketing Manager: GTM & Messaging

WCG Clinical, Inc.; Cheyenne (WY); Remote; USD 66,000 - 102,000; Full time

Benefits offered by this job

Health & financial protection

Career development opportunities

Training & certification support

Paid holidays & vacation

Flexible work arrangements

Job summary

WCG is hiring a Product Marketing Manager to lead go-to-market execution, messaging, and sales enablement. You will collaborate with Go-to-Market, Sales Enablement, and Demand Generation to ensure priority solutions are clearly represented in campaigns and training.

The role emphasizes execution excellence, cross-functional collaboration, and building solid product marketing fundamentals across market definitions, GTM assets, and funnel analysis.

Qualifications

• Bachelor’s degree required in marketing, business administration, communication, or related field.
• Graduate degree preferred for advanced roles.
• Experience in Product Marketing/Management in B2B environments strongly valued.

Responsibilities

• Develop market definitions, buyer personas, and messaging frameworks using Pragmatic Marketing.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Create sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership.
• Partner with Product, Sales, and Marketing to ensure consistent product narratives.
• Analyze funnel performance, win/loss insights, and competitive trends.

Skills

Cross-functional collaboration

Communication

Analytical skills

Influence senior leaders

Life sciences background

Healthcare technology

B2B marketing

Project management

Education

Bachelor’s degree in marketing/related field

Graduate degree preferred

Job description

WCG is hiring a Product Marketing Manager to lead go-to-market execution, messaging, and sales enablement. You will collaborate with Go-to-Market, Sales Enablement, and Demand Generation to ensure priority solutions are clearly represented in campaigns and training.

The role emphasizes execution excellence, cross-functional collaboration, and building solid product marketing fundamentals across market definitions, GTM assets, and funnel analysis.