Remote Product Marketing Manager — GTM & Launch

WCG Clinical, Inc.; Topeka (KS); Remote; USD 66,000 - 102,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Flexible spending accounts

Tuition reimbursement

On-the-job training

Career development opportunities

Paid time off

Job summary

WCG Clinical, Inc. is seeking a Product Marketing Manager to drive go-to-market execution through messaging development, launch coordination, and sales enablement collaboration.

The role collaborates with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure priority solutions are clearly represented in campaigns, training, and thought leadership, focusing on execution excellence and solid product marketing fundamentals.

Qualifications

• Bachelor’s degree in marketing, business administration, communication, or related field required. Graduate degree preferred.
• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.
• Strong cross-functional collaboration, communication, and analytical skills.

Responsibilities

• Support development of market definitions, buyer personas, and messaging frameworks using Pragmatic Marketing.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.
• Partner with Product, Sales, and Marketing teams to ensure consistent product narratives.
• Assist with funnel performance analysis, win/loss insights, and competitive trends.

Skills

Cross-functional collaboration

Communication

Analytical skills

Facilitation skills

Influence senior stakeholders

Education

Bachelor’s degree in marketing, business administration, or related field

Graduate degree preferred

Job description

WCG Clinical, Inc. is seeking a Product Marketing Manager to drive go-to-market execution through messaging development, launch coordination, and sales enablement collaboration.

The role collaborates with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure priority solutions are clearly represented in campaigns, training, and thought leadership, focusing on execution excellence and solid product marketing fundamentals.