Remote Product Marketing Manager - Growth & GTM Strategist

Dating Group; Athens (GA); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Vacation 28 days per year

Wellness days 7 per year

Bonuses up to $5,000

Training & conference support

English lessons discount

Health benefits

Remote work arrangements

Job summary

Social Discovery Group (SDG) is hiring a Product Marketing Manager to develop and execute go-to-market strategies for our global products. You will define target audiences, positioning, and key messaging while driving user acquisition, engagement, and retention.

You’ll collaborate with product, design, and content teams to build campaigns across channels, manage budgets, and measure performance with clear KPIs.

Qualifications

• Proven ability to develop go-to-market strategies.
• Experience with market research and competitive analysis.
• Strong segmentation, targeting and positioning skills.
• Expertise in product positioning and messaging frameworks.
• Data-driven mindset with marketing analytics experience.

Responsibilities

• Develop and execute go-to-market strategies for new and existing products.
• Define target audiences, positioning, and key messaging.
• Drive user acquisition, engagement, and retention growth.
• Collaborate cross-functionally with product, design, and content teams.
• Lead competitive and market analysis to inform strategy.
• Build and optimize marketing funnels and campaigns across channels.
• Manage marketing budgets and measure performance with clear KPIs.
• Ensure consistent brand voice and user experience across touchpoints.
• Continuously refine marketing effectiveness and best practices.

Skills

Go-to-market strategy development

Market research

Segmentation and targeting

Product positioning & messaging

Data analysis & marketing analytics

Customer journey mapping

A/B testing & CRO

Performance marketing

CRM & lifecycle marketing

Content & copywriting

Pricing & packaging strategy

Tools

Google Ads

Meta Ads

TikTok Ads

CRM systems

A/B testing platforms

Job description

Social Discovery Group (SDG) is hiring a Product Marketing Manager to develop and execute go-to-market strategies for our global products. You will define target audiences, positioning, and key messaging while driving user acquisition, engagement, and retention.

You’ll collaborate with product, design, and content teams to build campaigns across channels, manage budgets, and measure performance with clear KPIs.