Remote Product Marketing Manager - Growth & Funnels

Dating Group; Atlanta (GA); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Vacation 28 days/year

Bonuses up to $5000 for referrals

Training & conference reimbursement

Health benefits support up to $1000/yr

Co-working/home office stipend

Job summary

Social Discovery Group (SDG) seeks a strategic Product Marketing Manager to drive GTM plans for new and existing products. You will define audiences, sharpen messaging, and lead cross-functional collaboration to boost acquisition, engagement, and retention.

Remote opportunity, full-time role. You will analyze markets, map customer journeys, perform A/B testing, and optimize campaigns across paid channels and CRM initiatives to improve overall performance.

Qualifications

• Experience in launching and growing products or platforms.
• Ability to analyze markets and identify growth opportunities.
• Strong written and verbal communication, with ability to craft clear messaging.

Responsibilities

• Develop and execute go-to-market strategies for new and existing products.
• Define target audiences, positioning, and key messaging.
• Drive user acquisition, engagement, and retention growth.
• Collaborate cross-functionally with product, design, and content teams.
• Lead competitive and market analysis to inform strategy.
• Build and optimize marketing funnels and campaigns across channels.
• Manage marketing budgets and measure performance with KPIs.
• Ensure consistent brand voice and user experience across touchpoints.
• Continuously refine marketing effectiveness and best practices.

Skills

Go-to-market strategy

Market research

Segmentation

Product messaging

Data analytics

Customer journey mapping

A/B testing

Performance marketing

CRM & lifecycle marketing

Content & copywriting

Pricing strategy

Job description

Social Discovery Group (SDG) seeks a strategic Product Marketing Manager to drive GTM plans for new and existing products. You will define audiences, sharpen messaging, and lead cross-functional collaboration to boost acquisition, engagement, and retention.

Remote opportunity, full-time role. You will analyze markets, map customer journeys, perform A/B testing, and optimize campaigns across paid channels and CRM initiatives to improve overall performance.