Remote Product Marketing Manager — Growth & GTM

Dating Group; New York (NY); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote opportunity

Referral bonuses up to $5000 for hires

Vacation 28 days per year

Wellness days (7 per year)

Training & conference reimbursement 50

Health benefits up to $1000/year

Equipment/workspace stipend up to $100

Merchandise & team events

Job summary

Social Discovery Group is seeking a Product Marketing Manager to drive go-to-market strategies for our global products. You will define audiences, messaging, and ensure alignment across product, design, and content teams.

You will lead market analysis, optimize funnels, manage budgets, and measure outcomes with KPIs. Remote, full-time, with strong growth and global impact opportunities.

Qualifications

• Go-to-market strategy development experience.
• Market research & competitive analysis expertise.
• Segmentation, targeting & positioning proficiency.
• Product positioning & messaging framework knowledge.
• Data analysis & marketing analytics capability.
• Customer journey mapping & funnel optimization.
• A/B testing & conversion rate optimization experience.
• Performance marketing (Google Ads, Meta, TikTok, etc.).
• CRM & lifecycle marketing experience.
• Content & copywriting for marketing materials.
• Pricing & packaging strategy understanding.

Responsibilities

• Develop and execute go-to-market strategies for new and existing products.
• Define target audiences, positioning, and key messaging.
• Drive user acquisition, engagement, and retention growth.
• Collaborate cross-functionally with product, design, and content teams.
• Lead competitive and market analysis to inform strategy.
• Build and optimize marketing funnels and campaigns across channels.
• Manage marketing budgets and measure performance with KPIs.
• Ensure consistent brand voice and user experience across touchpoints.
• Continuously refine marketing effectiveness and best practices.

Skills

Go-to-market strategy development

Market research & competitive analysis

Segmentation, targeting & positioning

Product positioning & messaging

Data analysis & marketing analytics

Customer journey mapping & funnel优化

A/B testing & conversion rate

Performance marketing

CRM & lifecycle marketing

Content & copywriting for marketing

Pricing & packaging strategy

Job description

Social Discovery Group is seeking a Product Marketing Manager to drive go-to-market strategies for our global products. You will define audiences, messaging, and ensure alignment across product, design, and content teams.

You will lead market analysis, optimize funnels, manage budgets, and measure outcomes with KPIs. Remote, full-time, with strong growth and global impact opportunities.